Fabric softeners & conditioners market are specialised consumer goods that are chemically produced for laundry purposes. They are either manufactured with natural/organic materials or through conventional means, i.e. chemically/synthetically. These products are generally used to soften the fabric after the detergents have washed the clothes, retaining the softness of the fabric and renewing the fragrance. They promote the natural fabric’s smoothness and renew their age making them more sustainable for usage in longer period of time.

Fabric softener and conditioners market is expected to rise to an estimated value of USD 24.76 billion by 2026, registering a steady CAGR in the forecast period of 2019-2026. This rise in market value can be attributed to the frequent launches that are a result of innovations in the market.

Market Drivers and Restraints:

Benefits associated with the usage of products such as wrinkle-free clothes, enhanced sustainable color & fragrance, better softness and overall comfort to the wearer of clothes; this factor is expected to drive the growth of the market
Increase in the number of women population employed in the working environment resulting in rise of demand for better laundry products and systems; this factor is expected to drive the growth of the market
Lack of usage of these products from the millennial population globally; this factor is expected to restrain the growth of the market
Concerns regarding the effects of these products on the environment and water bodies; this factor is expected to restrain the growth of the market

The major players covered in the Fabric Softener and Conditioners Market

Few of the major competitors currently working in the global fabric softener and conditioners market are Reckitt Benckiser Group plc; Henkel AG & Co. KGaA; LG Household & Health Care Ltd.; Procter & Gamble; Dropps; Colgate-Palmolive Company; Marico; Kao Corporation; The Clorox Company; Unilever; Seventh Generation, Inc.; Lion Corporation; Ecover; Godrej Consumer Products Limited; AlEn USA; S. C. Johnson & Son, Inc.; Norfil; Church & Dwight Co., Inc.; Melaleuca Inc. and Pigeon Home Products Corporation.

Major TOC Of The Report

Chapter One: Fabric Softener and Conditioners Market Overview
Chapter Two: Manufacturers Profiles
Chapter Three: Global Fabric Softener and Conditioners Market Competition, by Players
Chapter Four: Global Fabric Softener and Conditioners Market Size by Regions
Chapter Five: North America Fabric Softener and Conditioners Market Revenue by Countries
Chapter Six: Europe Fabric Softener and Conditioners Market Revenue by Countries
Chapter Seven: Asia-Pacific Fabric Softener and Conditioners Market Revenue by Countries
Chapter Eight: South America Fabric Softener and Conditioners Market Revenue by Countries

Key Report Highlights

Comprehensive pricing analysis based on different product types and regional segments
Market size data in terms of revenue and sales volume
Deep insights about regulatory and investment scenarios of the global Fabric Softener and Conditioners Market
Analysis of market effect factors and their impact on the forecast and outlook of the global Fabric Softener and Conditioners Market
The detailed assessment of the vendor landscape and leading companies to help understand the level of competition in the global Fabric Softener and Conditioners Market
A roadmap of growth opportunities available in the global Fabric Softener and Conditioners Market with the identification of key factors
The exhaustive analysis of various trends of the global Fabric Softener and Conditioners Market to help identify market developments

Key Questions Answered in Report:

What is the key to the Fabric Softener and Conditioners Market ?
What will the Fabric Softener and Conditioners Market Demand and what will be Growth?
What are the latest opportunities for Fabric Softener and Conditioners Market in the future?
What are the strengths of the key players?

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