Here’s something every business should know: even the best mailing list won’t be perfect. There will always be duplicate names or incorrect mail addresses. Thus, whether it’s direct mail Kent or direct mail surrey, it’s best to clean these up in order to save a great deal of money.

The question you should ask yourself now is how you should go about cleaning your direct mail Kent or direct mail Surrey list. No worries as we’ll be doing all the work for you. Here are 9 tips to consider when you want to effectively clean up your address list.

Assign someone to do the job

When it comes to making sure that your direct mail Kent list is updated, you need one person to do the job. It’s easier to update and control the list if you assign ownership and management to one person.

Make sure to define your list management standards

Even before creating your direct mail Surrey list, you should have already defined your list management standards. This makes it a lot easy to improve your latest data optimization strategies.

Remove duplicates

Once you have your list management standards, it’ll be a lot easier to proceed with the next steps. Start with the most basic task: removing duplicate direct mail Kent and Surrey addresses.

Refresh outdated contacts

On the off chance that some contacts are only outdated, then find the time to reach out to them and ask for their updated details. However, this is where the real work begins. Lucky for you, there are services like TMB Mailing that can assist with improving your business’ direct mail process.

Utilize multiple address lines

You can also break up a contact’s address into multiple lines. This will make it a lot easier and less daunting to read if an address is separated into street, city, state, and so on.

Remove any excess data columns

Going back to defining your contact list management standards, you’ll be using it to determine which of the details you have gathered are considered irrelevant. Thus, you can proceed to remove any excess data columns.

Utilize the NCOA

The NCOA, also known as the National Change of Address Database, will help you determine any changes or updates in a contact address information. This is particularly helpful when someone moves to another region within the country.

Use contact validation tools and verification databases

Stemming from the previous point, there are several tools, services, and verification databases you can utilize and hire to help you with effectively clean up your address list.

Follow the 40-40-20 rule

For our final list, we present to you the 40-40-20 rule of making sure that every single contact detail on your list is relevant and updated. Basically, this rule states that a more refined list can lead to a higher chance of success.

Successful performance is based on 40% on the audience, 40% on the message and the offer, and 20% on the creative execution. If you need help with these steps, you can contact TMB (The Mailing Business) International at 01732 880200 or [email protected] or visit website https://www.tmbmailing.com/direct-mail-kent.htm.