According to Peter Crisafi, President of dzine it, Inc. (www.idzineit.net), a leading search engine optimization firm, based in New York and serving clients from around the world, as search engine optimization changes, so must those who work in the industry.
“A few years ago, the average search engine optimization expert could be found creating hundreds of back links, stuffing a page with keywords, or spinning content for dozens of pages,” explains Crisafi. “Today’s experts are certainly more sophisticated. They are curating link profiles, working keywords into their title tags, and creating sitemaps that are meant for web crawlers.”
Then, he says, there is a breed of SEO that is doing all this and more. These are the SEOs, like the marketing professionals at dzine it, Inc., who are pioneering the sites that will dominate the search engine results pages of today and tomorrow.
With an eye on the future, Crisafi offers the following four innovative ways that he and other leading SEO experts are making their mark on the industry:
1. Using “Schema” Markups
Schema markups are the next wave of search innovation, according to Crisafi, making search listings more visual and increasing click through rates.
“Currently, 36 percent of Google’s search results include at least one snippet, with information derived from Schema.org,” says Crisafi. “Not only is Google a big fan of schema markups, but other search engines, like Bing, are jumping on the bandwagon too.”
2. Optimizing Locally
“It is clear that Google has become increasingly smarter about local search results,” says Crisafi. “For brick-and-mortar business owners, the key to success lies in ramping up your local game to evolve with Google’s changing local algorithm.”
Crisafi says that innovative marketing experts understand the need to optimize a business for local search.
3. Monitoring Trends
According to Crisafi, every SEO expert should be aware of industry trends and algorithm changes.
“SEO professionals that seek out and follow the trends are in a better position to predict the future for their clients,” he explains. “However, following the shifts in algorithm changes only scratch the surface of innovative online marketing techniques.”
Crisafi explains that SEO includes so much more than just “search,” and notes that a quality online marketing expert has to not only understand this, but adapt to the ever-changing landscape of the Internet.
4. Putting and Emphasis on Branding
“Branded search results have extremely high value these days, when it comes to online marketing,” says Crisafi. “In order for a business to expand its brand footprint, that business must pursue content marketing.”
Crisafi says that, currently, a successful SEO campaign cannot be achieved without thinking about PR.
“Business owners need to present themselves as thought leaders, entrepreneurs, and niche experts,” Crisafi says. “A good SEO marketing expert knows that public stature has everything to do with the optimization of a client’s web presence.”
Established in 2003, dzine it, inc. is a leader in custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (organic SEO), video encoding, and print media solutions. For more information, call 212.989.0813 or visit www.idzineit.net.