Every day, we use many devices such as smartphones, tablets, and laptops to work or for general use. In these devices, we use various apps and websites. All these devices we use, apps and websites that we surf store our data in an unstructured format. Recently a report released by MarTech stated that there are 2.7 Zettabytes of data stored in the digital universe. To analyze and understand this data would require a lot of professional who can analyze data. These factors have resulted in a rise in the number of people who are pursuing PGDM in Business Analytics.

What is PGDM in Business Analytics?

PGDM in Business Analytics is a two-year full-time postgraduation programme in business analytics. That will give you a comprehensive knowledge of technologies, techniques and processes to extract essential information from data. This information is then utilized by the organization to make crucial decisions that help them improve various business processes and in time, increase revenue.

What is the eligibility criteria to pursue PGDM in Business Analytics?

To pursue PGDM in Business Analytics, you need to graduate from any government approved university with a minimum of 50% marks (45% for SC/ ST) at graduation level.

What will you learn in this course?

During two years, of course, you will be learning various skills of management, along with it, you will also gain an understanding of different verticals under business analytics. The programme is divided into four semesters. Here’s a detailed overview of each semester-

Semester I

Your first semester will begin with an introduction to business analytics. You will also gain basic knowledge about the financial accounting, economic, organizational behaviour and marketing sides of business analytics. Here are some of the subjects you will learn in this semester -

Quantitative Methods
Financial Accounting
Managerial Economics
Marketing Management
Management Information Systems
Statistical Analysis
Organizational Behaviour
Data Modeling

Semester II

Semester II will introduce you to financial analytics, optimization analytics, along with the research methods used in business analytics. Here are some of the subjects you will learn in this semester -

Financial Management
Human Resource Management
Operations Management
Financial Analytics
Stochastic Modeling
Optimization Analytics
Research Methods
Business Intelligence
Computational Methods
Managerial Communication

Semester III

In semester III, you will get an internship opportunity in organizations of your domains. Moreover, you will learn about data mining, risk management along with other subjects that are mentioned below-

Predictive Analytics
Marketing Analysis
Data Mining
Analytics Systems Analysis & Design
Risk Management
Simulation Modeling
Industry Internship Programme


Semester IV

The last semester will give you an overall understanding of ethical and legal aspects of analytics, along with other subjects mentioned below. Furthermore, this semester will focus on your professional development.

Strategic Management
Elective Paper
Operations and Supply Chain Analytics
Ethical and Legal Aspects of Analytics
HR Analytics
Big Data Analytics
Analytics Capstone Project
Project Management
Professional Development

What are the career prospects after completing this course?
After completing this course, you will find a wide range of lucrative opportunities in front of you. These opportunities will not just offer an excellent salary; but, it will also give you plenty of opportunities to grow. Some of the profiles in which you can work are mentioned below-
Business Analyst
Data Scientist
Market Research Analyst
IT Analyst
Healthcare Analyst

As a fresher, your starting salary will range between 2.3-6.5 lakh INR per annum based on the skills and organization. Recently, it was reported that various organizations around the globe are investing more than 100 billion dollars in studying and understanding the data, making business analytics a lucrative career option. One should pursue business analytics from the top PGDM Colleges in Pune, or elsewhere to have a bright future.