There is no other tool at the moment that is driving businesses to make informed and smart decisions than business analytics. Business analytics is used to methodically exploit the organization’s data, perform a statistical analysis of it and retrieve the most useful data out of the whole. Business analytics helps gain insights of the retrieved data, which helps in making informed decisions and optimize businesses. Companies, therefore, desire to hire skilled analysts, who can not only understand technologies and businesses but also extract quality data and perform the above tasks.

Because of the reasons above, it is no surprise that PGDM in business analytics is emerging as a popular course. But what does it comprise off? Let’s take an overview of this course.

The objective of this course

Since you will be offered managerial roles after completing your PGDM, the course aims to enhance your business analysis and decision making skills. These skills are developed through case studies, presentations to the faculty and various group discussions. The course also helps you in understanding many analytical tools. Knowledge of these tools will make you competent enough to use it for your day-to-day work. You will also learn how to analyze data for generating business intelligence and thus support various areas of the organization. Business analytics serves various domains like finance, marketing, e-commerce, and social media to name a few.

Course contents

PGDM in business analytics is a 2 years full-time course, consisting of four semesters.

SEM I & II

The first two semesters will encompass the concepts of finance, marketing, operations, and labour management. The first semester begins with management concepts and theories. Since you will have a managerial role after the completion of this course, you will be made familiar with concepts like managerial communication, managerial accounting, and managerial economics.

You will also have financial subjects like corporate finance, quantitative methods, economics, and accounting. To make sure that you are competent to handle a team, you will be taught subjects like organizational behaviour and human resource management (HRM). There will also be a subject called computer applications in management, which will teach you various analytical programs.

Sem III

The third semester will be based on project work and internships. This provides them with a great opportunity to have practical experience of whatever they have learned so far.

Sem IV

The final semester will be based on project work and viva regarding that. It will also be the placement season so you will have the opportunity to submit your resume and try cracking the best of companies that come to recruit.

PGDM in business analytics will also have various domain based courses.

Conclusion

This is the entire overview of business analytics. If you like what you read and wish to pursue this course, check out the top B-schools in Pune and elsewhere that offer this course.