Among all the MBA specializations, marketing and sales is the most popular one. The opportunity to work on a variety of brands and their projects, to be as creative as you can with the content, while also deciding a marketing strategy on the same is not only challenging but also fun to be part of. There is also the sales division, where you have to implement the marketing strategy and achieve your goals and objectives.
There will be several electives you will be studying in a marketing program from one of the best management colleges in Pune and elsewhere. But there will be certain electives that are bound to get your attention. They are fun to study, and their case studies are interesting to learn. Let’s take a look at 5 of those electives.

1. Marketing decision models

The phenomena of marketing decision models isn’t a recent one; it has been in existence for over 60 years. The marketing model is divided into domains - existing and new. An existing model can be used to develop a marketing strategy. If it doesn’t apply to the project, a new model is either selected or developed from scratch with new mathematical and statistical models.
This a very interesting subject to learn. If you can master this, you have a very important skill in your armoury.

2. Consumer behavior

Any marketing strategy is based on the consumer base you are targeting. Their likes, their dislikes, their preferences, their purchases, their experience with a similar product, the popularity of your rival’s product and so on. To understand this behavior, various types of data are collected and models are created based on this data.

3. Sales and distribution management

After creating a marketing strategy for the product, it is up to the sales team to implement that strategy successfully and create a demand for the product, as well as handle its distribution. This subject helps you in learning the conceptual, people and decision skills that are required to succeed in this field.

4. Internet marketing

Internet marketing is defined as a form of marketing where you promote your products or services on the web page by either boosting your SERPs ranking organically through SEO and SEM or, inorganically boosting it through paid promotion (PPC).

In this day and age, it is impossible to think of running a business without having an internet presence. You will not only enjoy but learn a lot at the same time.

5. Strategic marketing

The purpose of strategic marketing is to create a long term plan towards a goal that is not only achievable but sustainable at the same time. Companies work within a budget during a marketing campaign, so it is very important to create a strategy accordingly. An interesting subject to learn, ain’t it?
Conclusion

These are some of the fun electives that you will learn in marketing. Make sure that you learn it from the best MBA colleges in Pune and elsewhere.