The major factors driving the growth of the global Kombucha market are increasing awareness of health benefits - RationalStat


Posted June 14, 2023 by Dorinda

The report titled “Global Kombucha Market Analysis and Forecast, 2019-2028” by RationalStat examines the regional market based on product, type, microbial, distribution channel, and region.

 
The report titled “Global Kombucha Market Analysis and Forecast, 2019-2028” by RationalStat examines the regional market based on product, type, microbial, distribution channel, and region. A detailed market analysis report provides an overall historical and future market size in terms of market value (US$ Million) and market volume (liters/tons) with a comprehensive market trend analysis (year-on-year growth). The market share analysis, growth of the beverages industry, an overview of the competition, strategic imperatives, plans and strategies, key application, potential growth driver, recent R&D of Kombucha across the globe, and competition analysis for the target players evaluated in the global Kombucha market study.

Market Overview and Dynamics

The global Kombucha market is predicted to grow rapidly at about 20% in the 2022-2028 forecast period. The main factors driving the expansion of the global Kombucha market are the increasing awareness of the health benefits, the growing demand for probiotic beverages, and the availability of diverse flavors. But, other factors like the short shelf life of kombucha and regulatory issues will likely hinder the global demand for kombucha.

Market Drivers and Trends of the Global Kombucha Market

The increasing demand for organic and natural products will likely increase the global kombucha market demand. GT'S Kombucha and Synergy, two famous brands, were first launched via Millennium Products, Inc. (US) in the category of kombucha beverages.

Additionally, the market for kombucha is growing quickly as businesses launch new flavors and varieties to keep up with changing tastes of the consumer. innovative flavors and ingredients, like botanicals and adaptogens, are attracting more attention from consumers and bringing new customers to the global market.

North America is expected to be the leading global kombucha market. People seeking a premium healthy soft drink are enjoying the drink, which has witnessed a rapid growth in the market locally.

In Asia Pacific, the demand for conscious mixers such as Kombucha is due to consumers' need for a variety of drinks that meet their needs and put more importance on what they're eating. Furthermore within Europe, Kombucha is one kind of drink that is popular for health-conscious individuals.

Segmental Analysis: Global Kombucha Market

On the basis of type, flavored kombucha is anticipated to gain considerable growth owing to the increasing preference for novel and creative beverages.

Based on the product, organic kombucha is the first preference among consumers which directly results in holding a significant share of the global market. The demand for organic kombucha is derived from consumers who prefer natural and minimal processed beverages that are free from harmful chemicals.

Competition Analysis and Market Structure

The global kombucha market is fragmented in nature with the presence of various players operating in the region. Leading companies operating in the kombucha market are focusing on introducing new flavors, packaging, and ingredient formats to provide to evolving consumer preferences.

Moreover, these players adopt various strategies to increase their market share and gain a competitive edge over other competitors in the market. Mergers and acquisitions, Partnerships, and collaborations are some of the strategies followed by industry players. Some of the key developments in the Global Kombucha Market include, 

In August 2021, Kombucha brand Health-Ade announced longstanding partner First Bev has acquired a controlling stake in the company, with investment help from Manna Tree.
In February 2022, Remedy Drinks expanded its product lineup by introducing the product in the UK with a wild berry flavour. Initial distribution of the "Remedy Kombucha Wild Berry" beverage will be restricted to Tesco stores.
o In an effort to boost sales of healthy products, the retail behemoth also aims to introduce "Remedy Kombucha Mango Passion" and double the distribution of its currently available flavours (raspberry lemonade and ginger lemon).

Some of the key players operating in the global kombucha market include GT's Living Foods, KeVita, Health-Ade Kombucha, The Humm Kombucha, Kombucha Wonder Drink, Brew Dr. Kombucha, Buchi Kombucha, Synergy Kombucha, Humm Kombucha, Wonder Drink, Kombucha 2000, Live Soda Kombucha, Holy Kombucha, and Tonica Kombucha among others.

RationalStat has segmented the global Kombucha market on the basis of product, type, microbial, distribution channel, and region.

Global Kombucha Market Value (US$ Million), Volume (‘000 liters), and Market Share (2019-2028) Analysis by Product
oOrganic
oInorganic

Global Kombucha Market Value (US$ Million), Volume (‘000 liters) and Market Share (2019-2028) Analysis by Type

oNatural
oFlavored

Regular
Citric
Berries
Flowers
Roots
Fruits
Herbs
Spices
Others (Coconut, etc.)

Global Kombucha Market Value (US$ Million), Volume (‘000 liters) and Market Share (2019-2028) Analysis by Microbial
oBacteria
oMold
oOthers (Yeast, etc.)

Global Kombucha Market Value (US$ Million), Volume (‘000 liters), and Market Share (2019-2028) Analysis by Distribution Channel
oOnline
oOffline
Supermarkets/Hypermarkets
Health Stores
Others (Convenience Stores, etc.)

Global Kombucha Market Value (US$ Million), Volume (‘000 liters), and Market Share (2019-2028) Analysis by Region

oNorth America Kombucha Market
US
Canada

oLatin America Kombucha Market
Brazil
Mexico
Rest of Latin America

oWestern Europe Kombucha Market
Germany
UK
France
Spain
Italy
Benelux
Nordic
Rest of Western Europe

oEastern Europe Kombucha Market
Russia
Poland
Rest of Eastern Europe

oAsia Pacific Kombucha Market
China
Japan
India
South Korea
Australia
ASEAN (Indonesia, Vietnam, Malaysia, etc.)
Rest of Asia Pacific

oMiddle East & Africa Kombucha Market
GCC
South Africa
Turkey
Rest of the Middle East & Africa

For more information about this report https://store.rationalstat.com/store/global-kombucha-market/

About RationalStat LLC

RationalStat is an end-to-end global market intelligence and consulting company that provides comprehensive market research reports along with customized strategy and consulting studies. The company has sales offices in India, Mexico, and the US to support global and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.

RationalStat has strategic partnerships with leading data analytics and consumer research companies to cater to the client’s needs. Additional services offered by the company include consumer research, country reports, risk reports, valuations and advisory, financial research, due diligence, procurement and supply chain research, data analytics, and analytical dashboards.
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Categories Food , News
Tags kombucha market , fermented drinks market , health drinks market
Last Updated June 14, 2023