The report titled “Global Kombucha Market Analysis and Forecast, 2019-2028” by RationalStat examines the regional market based on product, type, microbial, distribution channel, and region. A detailed market analysis report provides an overall historical and future market size in terms of market value (US$ Million) and market volume (liters/tons) with a comprehensive market trend analysis (year-on-year growth). The market share analysis, growth of the beverages industry, an overview of the competition, strategic imperatives, plans and strategies, key application, potential growth driver, recent R&D of Kombucha across the globe, and competition analysis for the target players evaluated in the global Kombucha market study.
Market Overview and Dynamics
The global Kombucha market is predicted to grow rapidly at about 20% in the 2022-2028 forecast period. The main factors driving the expansion of the global Kombucha market are the increasing awareness of the health benefits, the growing demand for probiotic beverages, and the availability of diverse flavors. But, other factors like the short shelf life of kombucha and regulatory issues will likely hinder the global demand for kombucha.
Market Drivers and Trends of the Global Kombucha Market
The increasing demand for organic and natural products will likely increase the global kombucha market demand. GT'S Kombucha and Synergy, two famous brands, were first launched via Millennium Products, Inc. (US) in the category of kombucha beverages.
Additionally, the market for kombucha is growing quickly as businesses launch new flavors and varieties to keep up with changing tastes of the consumer. innovative flavors and ingredients, like botanicals and adaptogens, are attracting more attention from consumers and bringing new customers to the global market.
North America is expected to be the leading global kombucha market. People seeking a premium healthy soft drink are enjoying the drink, which has witnessed a rapid growth in the market locally.
In Asia Pacific, the demand for conscious mixers such as Kombucha is due to consumers' need for a variety of drinks that meet their needs and put more importance on what they're eating. Furthermore within Europe, Kombucha is one kind of drink that is popular for health-conscious individuals.
Segmental Analysis: Global Kombucha Market
On the basis of type, flavored kombucha is anticipated to gain considerable growth owing to the increasing preference for novel and creative beverages.
Based on the product, organic kombucha is the first preference among consumers which directly results in holding a significant share of the global market. The demand for organic kombucha is derived from consumers who prefer natural and minimal processed beverages that are free from harmful chemicals.
Competition Analysis and Market Structure
The global kombucha market is fragmented in nature with the presence of various players operating in the region. Leading companies operating in the kombucha market are focusing on introducing new flavors, packaging, and ingredient formats to provide to evolving consumer preferences.
Moreover, these players adopt various strategies to increase their market share and gain a competitive edge over other competitors in the market. Mergers and acquisitions, Partnerships, and collaborations are some of the strategies followed by industry players. Some of the key developments in the Global Kombucha Market include,
In August 2021, Kombucha brand Health-Ade announced longstanding partner First Bev has acquired a controlling stake in the company, with investment help from Manna Tree.
In February 2022, Remedy Drinks expanded its product lineup by introducing the product in the UK with a wild berry flavour. Initial distribution of the "Remedy Kombucha Wild Berry" beverage will be restricted to Tesco stores.
o In an effort to boost sales of healthy products, the retail behemoth also aims to introduce "Remedy Kombucha Mango Passion" and double the distribution of its currently available flavours (raspberry lemonade and ginger lemon).
Some of the key players operating in the global kombucha market include GT's Living Foods, KeVita, Health-Ade Kombucha, The Humm Kombucha, Kombucha Wonder Drink, Brew Dr. Kombucha, Buchi Kombucha, Synergy Kombucha, Humm Kombucha, Wonder Drink, Kombucha 2000, Live Soda Kombucha, Holy Kombucha, and Tonica Kombucha among others.
RationalStat has segmented the global Kombucha market on the basis of product, type, microbial, distribution channel, and region.
Global Kombucha Market Value (US$ Million), Volume (‘000 liters), and Market Share (2019-2028) Analysis by Product
oOrganic
oInorganic
Global Kombucha Market Value (US$ Million), Volume (‘000 liters) and Market Share (2019-2028) Analysis by Type
oNatural
oFlavored
Regular
Citric
Berries
Flowers
Roots
Fruits
Herbs
Spices
Others (Coconut, etc.)
Global Kombucha Market Value (US$ Million), Volume (‘000 liters) and Market Share (2019-2028) Analysis by Microbial
oBacteria
oMold
oOthers (Yeast, etc.)
Global Kombucha Market Value (US$ Million), Volume (‘000 liters), and Market Share (2019-2028) Analysis by Distribution Channel
oOnline
oOffline
Supermarkets/Hypermarkets
Health Stores
Others (Convenience Stores, etc.)
Global Kombucha Market Value (US$ Million), Volume (‘000 liters), and Market Share (2019-2028) Analysis by Region
oNorth America Kombucha Market
US
Canada
oLatin America Kombucha Market
Brazil
Mexico
Rest of Latin America
oWestern Europe Kombucha Market
Germany
UK
France
Spain
Italy
Benelux
Nordic
Rest of Western Europe
oEastern Europe Kombucha Market
Russia
Poland
Rest of Eastern Europe
oAsia Pacific Kombucha Market
China
Japan
India
South Korea
Australia
ASEAN (Indonesia, Vietnam, Malaysia, etc.)
Rest of Asia Pacific
oMiddle East & Africa Kombucha Market
GCC
South Africa
Turkey
Rest of the Middle East & Africa
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