Africa E-Commerce Market Analysis and Forecast, 2019-2028


Posted July 21, 2023 by Dorinda

The Africa e-commerce market is expected to reach US$ 50 billion by 2028 and is expected to grow at a significant CAGR of over 20% over the forecast period of 2019-2028.

 
Market Scope and Report Overview

According to a comprehensive market analysis by RationalStat, the Africa e-commerce market has been analyzed based on market segments, including product, platform, and geography/regions (incl. South Africa, Egypt, Sub-Saharan, and Rest of Africa). The report also gives the size of markets in the region and globally for the period from 2019-2022 and the forecast period 2019-2028.

Market intelligence for the Africa e-commerce market covers market sizes on the basis of market value (US$/EUR Million) and volume ('000 units/tons/liters) by various products/services/equipment, demand assessment across the key regions, customer sentiments, price points, cost structures, margin analysis across the value chain, financial assessments, historical and forecast data, key developments across the industry, import-export data, trade overview, components market by leading companies, etc.

Additionally, the long-term industry and products/services outlook over the next 10 years, and the impact on the industry. It also provides the current state of the industry Production Levels, Capacity Utilization, Tech Quotient, and more. The most important information is the manufacturing capacity of each country and installed base volume, imports and market size, the key players and market size and dynamics, market data and insight, etc.

Period Covered include data for 2019-2028 along with year-wise demand estimations.

The Africa e-commerce market in the context of the global economic environment and regional geopolitics, import-export scenarios, trade duty and market trends organic and inorganic strategies, mergers & acquisitions, new product launches, government policies technology advances, R&D investments, and new market entry rates, rate of replacement, penetration the size of the installed base/fleet and regional capacity for production, among other things.

RationalStat provides market analysis and consultation studies on the basis of a solid desk and secondary research, backed by an internal data repository. Furthermore, the research draws on data that is based on real-time insights gained from interviews with primary respondents. Market estimates and insight are built in first-hand research (covering greater than 240 organizations) and secondary research making use of benchmarking across the globe.

The report on Africa e-commerce also provides supply and value chain analysis that gives in-depth details about the margins of value chains and the roles of different players in the value chain. Market dynamics provided in the market study include market drivers, restraints/challenges, trends, and their impact on the market throughout the analysis period.

In the section on competition analysis in the competition analysis section, the Africa e-commerce market gives thorough competition benchmarking analysis using how much market share is held by most prominent brands/producers/suppliers Market structure overview that includes detailed company profiles of over 25 companies, along with their financials, offerings of products and services major changes and business models, etc. This allows clients and report purchasers to take solid, accurate and quick decision-making.

Macroeconomic Scenario and the Impact of COVID-19 on Regional Economic Sentiment

In the most recent RationalStat study, it is clear that the geopolitical conflict and inflation are the most frequently mentioned risks to the economy, whereas concerns about the volatility of energy sectors are commonplace in Europe and across the globe. One of the dangers to the growth of the economy in the top regions, such as Asia Pacific, Europe, North America, the Middle East and Africa and the other developing regions, include the rising cost of energy, inflation and disruptions to supply chains, labor shortages, geopolitical instability and the rising interest rates and the COVID-19 pandemic.

The global economy was hit with severe headwinds throughout 2019-2021 in which some countries experienced moderate growth and other nations struggled with slowdowns in the economy. The COVID-19 pandemic has imposed excessive pressure on the vast majority of industries around the globe and has led to a severe financial crisis across the US, India, Italy and in the UK, Germany, India, Japan, South Korea and the UK and many other countries. Additionally, the withdrawal from Britain UK of the European Union earlier in 2020 and the war between Russia and Ukraine in 2022 have heightened global anxiety.

Furthermore in addition, global economy slowed down from 2022 down to 3.3 percent, lower than the forecast for the final quarter of 2021. This was mainly due to the weight being pushed down by Russia's conflict in Ukraine and the resulting cost of living crisis in several nations. However, a rise in the economy over the forecast timeframe is anticipated. It is predicted that growth will remain at a lower rate in 2023 and 2024 at 2.6 percent and 2.9 percent, respectively.

A few major players contributing to Africa E-commerce market's growth are Jumia, Konga, Mall for Africa and others.


RationalStat has segmented the Africa e-commerce market based on product, platform, and region

Africa E-Commerce Market Value (US$ Million), Volume (‘000 units/tons), and Market Share (2019-2028) Analysis by Product
oElectronics
oGroceries
oFashion
oOthers

Africa E-Commerce Market Value (US$ Million), Volume (‘000 units/tons), and Market Share (2019-2028) Analysis by Platform
oB2B
oB2C

Africa E-Commerce Market Value (US$ Million), Volume (‘000 units/tons), and Market Share (2019-2028) Analysis by Region
oSouth Africa
oEgypt
oSub-Saharan
oRest of Africa

Leading Companies and Market Players
oJumia
oKonga
oMall for Africa

For more information about this report https://store.rationalstat.com/store/africa-e-commerce-market/

Key Questions Answered in the Africa E-Commerce Report:

What will be the market value of the Africa e-commerce market by 2028?
What is the market size of the Africa e-commerce market?
What are the market drivers of the Africa e-commerce market?
What are the key trends in the Africa e-commerce market?
Which is the leading region in the Africa e-commerce market?
What are the major companies operating in the Africa e-commerce market?
What are the market shares by key segments in the Africa e-commerce market?

About RationalStat LLC

RationalStat is an end-to-end global market intelligence and consulting company that provides comprehensive market research reports, customized strategy, and consulting studies. The company has sales offices in India, Mexico, and the US to support global and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.

RationalStat has strategic partnerships with leading data analytics and consumer research companies to cater to the client’s needs. Additional services offered by the company include consumer research, country reports, risk reports, valuations and advisory, financial research, due diligence, procurement and supply chain research, data analytics, and analytical dashboards.

Contact

Dorinda Erwin,
Content and Press Manager
RationalStat LLC
[email protected]
Phone: +1 302 803 5429
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Tags africa ecommerce market , ecommerce market , african online market
Last Updated July 21, 2023