Massage pillow uses innovative technology such as deep kneading massage nodes and massage rollers to relieve tension and induce relaxation of the neck, back, and shoulder pain. Massage pillows mitigates fatigue and promotes blood circulation in the body. Massage pillows or cushions have heat features that provide gentle warmth with hot compression effects, which helps to relieve tension, pain, aches, and knots.

Market Dynamics

Massage pillow market is expected to propel during the forecast period, owing to increasing prevalence of medical disorders associated with neck and body pain. Severe long-term disability related to neck pain leads to osteoarthritis, congenital torticollis, spondylosis, and degenerative disc disease.

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Rising geriatric population prone to orthopedic problems across the world, is predicted to increase demand for massage pillows and other orthopedic solutions. The effects of aging include conditions such as weakening of bones & muscles and lowering bone density, which is noticeable among people belonging to 45 and above age groups. The problems become acute by the age of 65 years. Subsequently, mounting the demand for orthopedic solutions including massage pillows or cushions. According to a report published by Population Reference Bureau (PRB) in August 2018, 82 countries will have at least 20.0% of their population aging 65 and above by 2050.

Market Outlook

Massage pillow market is segregated into hyperthermia and other massage pillows, on the basis of product type. Other types of massage pillow include kneading, heated, and shiatsu pillows.

Based on application, the market is divided in the sedentary population, housework population, and others. Wherein other applications consist of pillows to be used in car seats and hospitals for patient care. Moreover, massage pillows or cushions find its applications in wellness, physical therapy/ athletic training, and spas centers.

Growing aging population in countries such as Japan is expected to drive demand for massage pillow in Asia Pacific. In 2017, Asia Pacific held the largest share in the overall revenues generated by the global massage pillow industry. According to the Population Reference Bureau report in 2018, by 2050, Japan’s population aging over 65 years is expected to contribute 36.0% (one-third) of the total population.

Key Players

Global massage pillow market is highly fragmented in nature with the presence of a huge number of small and large players operating in the industry. Walgreen, Xiamen Wellness Technology Co., Ltd, Winning Health Industrial Co. Limited, Medisana GmbH, and Beurer are few of the major players functioning in the massage pillow market.

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