Transparency Market Research in its new report titled, “Automotive Head-up Display Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2026,” provides key insights on the automotive head-up display market. The new report anticipates that owing to its advantages of projecting key information, the demand for automotive head-up display will grow rapidly during the forecast period i.e, 2018-2026.

The report has segmented the automotive head-up display market based on technology, vehicle type, head-up display type, engine type, sales channel, and region. In terms of technology, the automotive head-up display market is bifurcated into two segments. Based on technology, the augmented reality HUD segment accounts for a majority share of the market as compared to the other segment. Any standard model of a modern vehicle is generally equipped with the augmented reality HUD system, which provides visual attention to the driver in reality.

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Based on vehicle type, the report has segregated the automotive head-up display market into passenger vehicles and commercial vehicles. The passenger vehicles segment dominates the automotive head-up display market, as compared to the commercial vehicles segment. The report expects the passenger vehicles segment maintaining its dominant position in the market during the forecast period owing to the higher rate of adoption of auto HUD systems in the segment. In terms of the head-up display type, the automotive head-up display market is divided into windshield HUD system and other segments. The windshield HUD system segment accounts for a prominent share of the market. The windshield HUD system conveys relevant information to the driver directly on the windscreen in his line of sight.

Based on engine type, the automotive head-up display market is split into internal combustion engine, battery electric vehicle, and other segments. The internal combustion engine segment holds a significant share of the markets as compared to the other segments. This is due to the higher number of vehicles deployed with internal combustion engines. On the basis of sales channel, the automotive head-up display market is divided into original equipment manufacturers (OEMs) and another segment. The OEMs segment accounts for a major share of the market owing to increasing focus on safety features from both manufacturers and consumers. Furthermore, a decline in the cost of upgraded head-up display is expected to propel the OEMs segment.

In terms of regional perspective, the automotive head-up display market is segmented into five regions. Among these, Europe accounts for a major share of the global automotive head-up display market owing to the high rate of adoption of head-up displays and the expansion of the automotive sector, leading to an increased production of vehicles incorporated with head-up displays, especially in Germany, France, Italy, and the U.K. Furthermore, the automotive head-up display market in the region is witnessing expansion owing to advancements in technology and safety regulations by the European Union. Prominent players operating in the global automotive head-up display market are included in this report to give a better competitive analysis and these are BAE System, Continental AG, Denso Corporation, Garmin Ltd, Viseton Corporation, Nippon Seiki Co., Ltd., Yazaki Corporation, and Exploride Inc.

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