The global anti-counterfeit packaging market size is forecasted to value over USD 211 billion by 2026 end and grow at a CAGR of 7.2% during the forecast period, 2019 to 2026.
With the rise in duplication and artificial products, the need for anti-counterfeiting packaging is vital in today’s world. Global anti-counterfeiting packaging market tends to make distinct packaging for different products of different industries. The need arises in certain industries such as the food and beverages industry and the medicine and pharmaceutical industry as well as the electronics industry. These industries have similar products and thus in order to differentiate them, anti-counterfeiting packaging plays a big role.
With an increase in awareness among consumer’s about duplicates and their harmful effects, the packaging ensures security and quality of the product. This thus fuels the growth of the market. With the aid of technology, more industries are being catered to and thus expanding the reach of this market globally. Manufacturers are using anti-counterfeit technologies to ensure secure and unique packaging of their products to minimise losses or reduction in consumer base due to forgery.
New developments in this industry are the introduction of regulations to keep things in order and promote this market expanding trade furthermore. The Anti-Counterfeiting Trade Agreement by the United States and the specific labelling and serialization measures are taken by the EU Commission is expected to push the market’s profits, especially in the developed nations, during the forecast period.
Developing nations such as China, India, South Korea, Brazil, and Turkey have introduced regulations in order to toughen the security of the supply chain, especially in the pharmaceuticals industry. Silicon dioxide based tags are being used as it is accepted by the US Food and Drug Administration as one of the ‘Generally Recognized as Safe (GRAS) substances which is fit for human consumption. Since the manufacturers and producers have to maintain secrecy about the products and their packaging to ensure security, thus creating more need for this market.

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Global Anti-Counterfeiting Packaging Market: Segmentation
By Technology Type:
+ Tags
+ RFID
+ Barcode
+ Holograms
+ Others
During the forecast period, the RFID segment is projected to grow at the highest CAGR. In terms of value, this segment garnered the second-largest market share in 2017 and thus is expected to have the highest growth. This growth can be attributed to its versatile usage in almost every industry. The barcode sector constituted the highest share and is expected to have a high growth rate during the forecast period.
By End User:
+ Food & Beverage
+ Pharmaceutical
+ Medical Devices
+ Consumer Electronics
+ Automotive
+ FMCG
+ Others
The pharmaceutical segment is projected to experience the fastest growth during the forecast period. This is due to the growing concern of health safety and counterfeits. Increasing demand for distinct labelled products is supposed to drive the market.
By Region:
+ Europe
+ North America
+ APAC
+ Latin America
+ Rest of the World
In 2018, North America had the highest market share in the global anti-counterfeit packaging market. This was followed by Europe and the Asia Pacific. However, although the anti-counterfeit packaging market in developed countries is expanding, the markets in China and India are projected to grow at a higher rate. The Asia Pacific region is expected to witness the highest growth rate.

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Competitive Landscape:
+ Tier 1 players- Established companies in the market with a major market share
+ Tier 2 players- Emerging players which are growing rapidly
+ New Entrants

High initial capital investments have had an unfavourable impact on the profitability of this industry. The global market is run by firms such as Avery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), AlpVision S.A (Switzerland), Zebra Technologies Corporation (US), SICPA Holding SA (Switzerland), Applied DNA Sciences Inc. (US), SAVI Technology, Inc. (US), and Authentix, Inc. (US). These major market shareholders have adopted various strategies such as introduction of new products, acquisitions, agreements & partnerships, and expansions to expand business and opportunities.
FutureWise Takeaways
+ Growth prospects
+ SWOT analysis
+ Key trends
+ Key data points affecting market growth
Objectives of the Study:
+ To provide with an exhaustive analysis on the global anti-counterfeiting packaging market by technology type, by the end user industry, and region
+ To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
+ To evaluate and forecast micro-markets and the overall market
+ To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa
+ To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
+ Profiling of companies to evaluate their market shares, strategies, financials, and core competencies

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