Global OLED Market size was valued at $4 billion in 2016 and is expected to reach $28 billion by 2024, growing at a CAGR of 28.2% from 2016 to 2024. In geographical segments, Asia-Pacific and Europe are expected to grow at a CAGR of 33.8% and 27.1%, respectively, during the forecast period 2016-2024.
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Some of the major factors driving the global OLED market are increasing demand for efficient energy, eco-friendly lighting products that would consume less energy, and technological advancement driven by R&D activities. High cost of the OLED’s is one of the factor which may limit the market growth. Increasing demand in the automotive industry for lighting & display solution will provide several growth opportunities for the market in the upcoming years.
The global OLED market is classified into technology, application, and materials. The technology segment includes AMOLED and PMOLED. The application segment is further categorized into lighting and displays. Electrode materials, electron transport layer materials (ETL), hole transport layer materials (HTL), emissive layer materials (EML), and substrates are the several segmentations of OLED by materials. Within the application segment, displays accounted with the largest market share in 2016. In technology segment, AMOLED generated the maximum revenue. Whereas, substrates dominated the market with the major share in the overall OLED market by materials.

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Geographically, the market is classified into North America, Europe, Asia-Pacific and Rest of the world (RoW). Asia-Pacific dominated the market with largest share of 42.9% in 2016; driven by the presence of key market players such as Samsung Electronics and Philips N.V. Also, in Asia-Pacific region, emergence of various Chinese retailers has resulted in the growth of OLED Market. In 2016, Europe accounted for the second largest market with a total market share of 23.4%. In terms of growth, Asia-Pacific is likely to achieve the fastest CAGR of 33.8% during the forecast period from 2016-2024.

Market players have used various strategies such as acquisition and product launch to upsurge their market share and global presence. The prominent players in the market include Philips N.V., Samsung Electronics Co. Ltd., LG Electronics Inc., Panasonic Corporation, OSRAM GmbH, Universal Display Corporation, Lumiotec, Osram, Toshiba, Pioneer, Ason, Konika Minolta, and others.

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Scope of OLED Market

Technology Segments
• PMOLED
• AMOLED

Materials Segments
• Hole Transport Layer Materials (HTL)
• Electron Transport Layer Materials (ETL)
• Electrode materials
• Emissive Layer Materials (EML)
• Substrates

Application Segments
• Lighting
o Residential lighting
o Commercial and office lighting
o Outdoor lighting
o Automotive lighting
o Display
 Televisions
 Laptops, tablets, and PCs
 Others

Geographical Segments
• North America
o US
o Canada
o Mexico

• Europe
o Germany
o France
o United Kingdom
o Spain
o Others

• Asia-Pacific
o China
o India
o Japan
o South Korea
o Others

• RoW
o South America
o Middle East
o Africa

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