Instagram is all about sharing information through images and videos. People do a lot of hard work and keep patience to increase the number offree Instagram followers and likeson their profile. There are many businesses which use Instagram for brand recognition and more engagement, and for more engagement, you have to work hard to build up a following on social media, and you have to create an impressive campaign but it is equally important to know how many people engage with your content? Learning the best times to post on Instagram could be vital to your brand.
Time plays a very crucial role while posting. There are different best time zones for different social media platforms as they have different users, different demographics, different purposes and different ways in which people use them.
You should know at which time your targeted audience use Instagram, demographics serves to be the best to judge the best time to post on Instagram.
There are some general rules which should be remembered-
• Post more during off-work hours, for example, lunchtime and in the evening.

• Post important content during the week, rather than at weekends. Wednesdays and Thursdays drive the most engagement so post your important updates on those days.

• Keep Sunday’s as your quiet day as a large demographic of people switch social media off on this day.
Overall, the best time to post on Instagram on a Friday is best and the least posting should be done on weekends as they give you least engagement.
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