SEO (Search engine optimization) is very essential if you want to boost up your reach to the maximum number of people. Can you imagine having an outlet without any name, no signage, no windows, nothing but a building? And you are expecting people might just appear out of curiosity. And what if people are looking for product A while you are selling product B. Now, if that outlet has a proper name and the product image on it, this would definitely attract much more people off the street. Here SEO does exactly to your business, brings more and more people to you. Basically, SEO helps in making a web page easy to find, categorizes things effortlessly and make crawling very easy. It drives customers to your business via online platforms. A professional SEO agency in Noida or in NCR can actually make a solid online presence for your business.

Some important SEO tools

• Google PageSpeed insight (Free) - This is one of the most important tools to increase your page loading speed. With better site speed you will get increased user satisfaction and higher rankings. This tool is absolutely free that will help you with the speed of your site. It automatically checks the speed and overall user experience of your site and on the basis of these tools provide a score.

• Ahref’s backlink checker - Ahrefs is also a free tool that checks the backlinks and allows you to check the top 100 links pointing to any website. This tool also uncovers the five most linked-to pages, anchor texts which are very common and total backlinks and referring domains. It also provides you with the Domain Rating (DR) and URL Rating (UR) scores. Its backlink index updates data itself every 15 minutes so that you can capture new link opportunities instantly. These kind of tools are really important for your SEO and a SEO agency in Noida definitely provides all the metrics given by this tool.

• Robot.txt generator - Robot.txt is a very important tool for every web server. It is a special file that gives instructions to the robots on which pages they can crawl and on which pages they cannot. A properly formatted robots.txt file is generated within seconds with the help of this tool. You can customize options and can create individual rules for various bots. If you want your confidential data to be not crawled by bots then this tool is perfect for you. This tool is also absolutely free to users.

I hope this article gives you the essential knowledge of free SEO tools and you can do a lot with them. Any SEO agency in Noida that provides you with these tools, can definitely reach new heights in SEO by enhancing your marketing skills.

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