New brands are launched every day trying to keep pace with dynamic consumer behavior. The competition is therefore not only between them but also with too many Digital Marketing campaigns that consumers are overwhelmed with every day.


The focus is therefore on Digital Marketing operations involving qualified people, homogeneous processes, and efficient technology. Startups typically operate on a tight budget and are pressed for time. They need their marketing operations to enable them to digitize their most important customer experiences that will be both scalable and agile.






Here are a few points that will tell you why digital marketing is essential for startups


1. It involves real commitment


Digital Marketing has the ability to transform products and processes through technology and more profitably. This ability gives them an edge over other marketing channels and that's exactly what a startup needs to grow and stay in this highly competitive market.


Digital marketing brings them even closer to target audiences thanks to developments that innovate every day. Flipkart is now ranked among the top 10 e-commerce sites in the world in India and attributes the bulk of its traffic to its social media marketing strategies.


Their social media campaigns engage audiences with company events and events, such as product launch, acquisition, etc.


2. It's a coherent strategy


Marketing is no longer just about selling products and services. Today it involves a process to build your brand. And that's what a new age entrepreneur imagines. He wants to see his brand stand out against the competition.


Unlike the traditional marketing strategy that relied on a single medium, digital marketing helps a brand to grow and sustain itself by offering an omnichannel customer experience with technology that automates processes, personalized interactions, and coordinates actions.



It works on a large number of platforms, trying to reach everyone across the globe. Whether through content marketing, social media marketing, email marketing, or mobile marketing. Marketing studies show that over 65% of consumers are inclined to make a purchase in conjunction with a well-planned email campaign.





3. Better understanding of customers


Getting to know your customers is a commitment and delivering what your customer wants is the need of the hour. Technology enables the customer experience. Digital marketing not only facilitates a strong customer experience. It tracks, monitors, analyzes and interprets the buying behavior and preferences of your target audience.


It not only highlights what is essential for your end consumers but also optimizes the way your message is delivered to them - a very important capability, given that during a buying process a consumer adds on average 1.7 marks to those he is considering.


With the Internet reaching every home in India today, where even newspapers might not reach, people are viewing the world on their cellphones and tablets. It is only a matter of time that most brands will give digital marketing a huge boost.


4. Use comprehensive metrics to be successful


Today, the mobile adoption rate is double that of the internet, three times that of social media, and ten times faster than that of PCs. It is not only the digital hub of the new age, but also a way to bridge the gap with the physical world. Therefore, mobile marketing, which is now an integral part of the digital marketing strategy, is a critical aspect of the mix for online businesses, the latter being the platform for most startups.


These are personalized, location-based, and therefore extremely relevant, which provides marketers with a huge amount of opportunity. Digital marketing uses a wide range of data coupled with sophisticated tools to analyze customer segments and their behavior, identify opportunities, and predict future actions.


From the discussion above, it's clear that traditional marketing practices will soon be made obsolete. Therefore, when a startup defines its marketing plan, it must integrate a solid digital strategy.


Without a digital marketing strategy in place, new customer acquisitions, brand visibility, and impactful revenue generation opportunities will likely be damaged. Only with a digital marketing strategy can a small business with a very limited budget aspire to reach an audience of millions of people around the world.


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