According to the new market research report global Application Virtualization Market size is expected to grow from USD 2.2 billion in 2018 to USD 4.4 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 14.0% during the forecast period. The ability to simplify the application life cycle management process and the need of the alternative for lengthy application installation process are expected to spur the demand for application virtualization offerings across the globe.
The application virtualization market includes major vendors, such as Microsoft (US), Symantec (US), VMware (US), Citrix Systems (US), Red Hat (US), Oracle (US), Google (US), Dell (US), Micro Focus (UK), Parallels International (US), Systancia (France), Accops (India), NComputing (South Korea), Sangfor Technologies (China), and NextAxiom Technology (US).
The players have implemented various growth strategies to expand their global presence and increase their market shares. Key players, such as Microsoft, Symantec, VMware, and Citrix Systems, have majorly adopted strategies of new product enhancements, acquisitions, and partnerships to expand their product portfolios and grow further in the application virtualization market.
To know about the assumptions considered for the study download the pdf brochure
In September 2018, Microsoft collaborated with Adobe and SAP to empower new generation of customer experiences. These 3 players teamed up to connect the customers’ data across their organizations, extract powerful insights from this data, and deliver intelligent services with AI.
In September 2018, VMware introduced new versions of its VMware Workstation (Workstation 15) and VMware Fusion solutions (Fusion 11). Workstation 15 REST Application Program Interface (API) enables developers to integrate with third-party tools and automate development, design, and testing tasks. Whereas, Fusion 11 provides improved developer-oriented controls and user interface improvements.
VMware is the leading player in virtualization and cloud infrastructure solutions. The company believes in providing cost-effective solutions to its customers for gaining a competitive advantage in the cloud and application virtualization industry. The strategic intent of VMware is to leverage its existing brand image and increase its products and services offerings in the current global market. The strategy of the company is to provide virtual workspace to its end users offering secure access to data and applications. The company focuses on implementing a partner-centric strategy, which involves the enhancement of the virtualization technology through co-development, joint marketing, and collaboration. As part of the strategy, the company believes in business acquisitions and focuses on joint ventures with companies that offer similar products, services, and technologies.

Related Reports:
Application Virtualization Market by Component (Solutions and Services), Deployment Model, Organization Size, Vertical (BFSI, Healthcare, Government and Defense, Education, Construction, and IT and Telecom), and Region - Global Forecast to 2023


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