The report “Social Customer Relationship Management (CRM) Market by Solution (Social Monitoring, Social Listening, Social Mapping, Social Measurements, Social Engagement, Social Middleware), by Deployment (Hosted, On Premise) – Global Forecasts to 2019” defines and segments the global Social CRM software market into various sub-segments with in-depth analysis and forecasting of revenues. It also identifies drivers and restraints for this market with insights on trends, opportunities, and challenges.
[143 Pages Report] The overall global social CRM market is expected be $2.22 billion in 2014 and forecasted to be $17.92 billion by 2019 with a compound annual growth rate (CAGR) of 51.9% for 2014 to 2019.
This research report categorizes the Social Customer Relationship Management Market for forecasting the revenues and analyzing the trends in each of the following sub-markets:
On the basis of Applications:
• Marketing
• Sales
• Customer support & service
• Others (Innovations, Collaboration, Customer Experience)
On the basis of Deployment Type:
• On Demand (SaaS and PaaS)
• On Premise
On the basis of Solutions:
• Social Monitoring
• Social Mapping
• Social Middleware
• Social Management
• Social Measurement
On the basis of Users:
• Small & Medium Businesses (SMB)
• Enterprises
On the basis of Verticals:
• Academia & Government
• Automotive, Transportation and Logistics
• BFSI
• Consumer Goods and Retail
• Energy, Power and Utilities
• Healthcare
• Oil and Gas
• Telecom and IT
On the basis of Geography:
• North America (NA)
• Europe (EU)
• Middle-East Africa (MEA)
• Asia-Pacific and Japan (APAC)
• Latin America (LA)
Social Customer Relationship Management (CRM) solutions are gaining pace in the current enterprise ecosystem. With the boom of social media, enterprises are adopting social integration with CRM software as well, thus making way for social CRM as a new channel now days. Social Customer Relationship Management Market solutions combine traditional CRM solutions with social media for improving the customer engagement for enterprises. The solution provides a social platform for evolving businesses CRM needs, while also offering flexibility, in terms of reach, deployment, and administration. Social CRM incorporates the customer decisions into the planning mix and the feedback loop so as to engage customers with the enterprises.
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Social CRM focuses on leveraging social tools and sites, to generate opportunities for enterprises in creating effective brand presence among its customers. It integrates traditional CRM solutions with social media for improving the overall customer engagement for enterprises.
Major forces driving this market are the rising focus on customer engagement, emerging SMEs, social platforms and the recognition of sharing ideas on a real time basis. Enterprises are coming up with solutions for Social Monitoring, Social Listening, Social Middleware, Social Management and Social Measurement for providing the best in class customer experience to the customers. Today, Social CRM is not limited only for increasing sales and improving marketing activities, but to bring in more customer engagement with the enterprises.
MarketsandMarkets has segmented the global Social CRM market by type of deployment models: On-premise, and Hosted; By type of Applications: Marketing, Sales, Support and Service, Collaborations, Innovations and Customer Experience; By type of solutions: Social Monitoring, Social Listening, Social Mapping, Social Management, Social Middleware and Social Measurement; By type of end users: Small and Medium Businesses (SMB), Enterprises; By type of verticals: Banking, Financial Service and Insurance (BFSI), Academia and Government, Healthcare, Consumer Goods and Retail, Telecom and IT, ‘Oil and Gas’ and ‘Energy, Power and Utilities’; By Regions: North America (NA), Asia-Pacific (APAC), Europe, Middle East and Africa (MEA) and Latin America (LA). The report also provides insights on the demand analysis of specific Social CRM features and evaluates the usage percentage of Social CRM solutions, across all departments such as IT, R&D, Marketing, Sales, HR, and Operations.
The overall global social CRM market is expected be $2.22 billion in 2014 and forecasted to be $17.92 billion by 2019 with a compound annual growth rate (CAGR) of 51.9% for 2014 to 2019.

Browse 74 market data tables and 49 figures spread through 143 pages and in-depth TOC on “Social Customer Relationship Management (CRM) Market by Solution (Social Monitoring, Social Listening, Social Mapping, Social Measurements, Social Engagement, Social Middleware), by Deployment (Hosted, On Premise) – Global Forecasts to 2019”
https://www.marketsandmarkets.com/Market-Reports/social-customer-relationship-management-market-124012616.html
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