According to a research report "Real time Bidding Market by Auction type (Open and Invited), Ad Format (RTB Image and RTB Video), Application (Media & Entertainment, Games, Retail & eCommerce, Travel & Luxury, Mobile Apps), Device (Mobiles, Desktops) and Region - Global Forecast to 2024", MarketsandMarkets expects the RTB market size to grow from USD 6.6 billion in 2019 to USD 27.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9% during the forecast period (2019–2024). The RTB market has growth potential, owing to cyber threats, data security, authenticity, legal compliance, and regulations.
Browse 51 market data Tables and 40 Figures spread through 123 Pages and in-depth TOC on "Real time Bidding Market - Global Forecast to 2024"
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APAC to hold the largest market size and grow at the highest CAGR during the forecast period
APAC is expected to grow at the highest CAGR during the forecast period, owing to the adoption of advanced technologies, economic developments, increasing advertising agencies and adexchanges, and high investments by RTB solution providers. Large population contributes to the volume of transactions, because of the broadening internet user base and investments by domestic and international enterprises.
Market Players
The RTB Market report provides the competitive landscape and company profiles of the key vendors by their product offerings and business strategies. Major vendors in the global RTB market include Google (US), WPP (UK), Adobe (US), Criteo (France), Facebook (US), Smaato (US), Yandex (Russia), PubMatic (US), Salesforce (US), Rubicon Project (US), MediaMath (US), MoPub (US), AppNexus (US), Platform One (Japan), and Verizon Media (US).
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Google primarily operates through 2 business segments, namely, Google, and Other Bets, where Google is the major revenue generating segment of the company. In April 2018, Google introduced Exchange Bidding solution for its customers that use DoubleClick for Publishers (DFP) solution. Exchange Bidding is designed to provide multiple options to assist advertisers in monetizing their display ad inventory.
Facebook operates through 2 business segments, namely, advertising, and payments and other fees. Among these, advertising is the highest revenue generating segment. In June 2018, Facebook partnered with monetization platform provider Fyber, to take advantage of its FairBid technology. With the partnership, Facebook aims to help mobile publishers as well as application developers to offer highly targeted advertisements with the help of header bidding auctions.
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