According to a new research report "Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021", The Premium A2P and P2A Messaging market size is estimated to grow from USD 55.49 Billion in 2016 to USD 71.60 Billion by 2021, at a CAGR of 5.23% from 2016 to 2021. Increased mobile marketing by marketers and application developers, developments in mobile payment and mobile banking applications, ability to receive messages without data connectivity, and rapid increase in mobile subscriber base are some of the driving forces in the premium A2P and P2A messaging market.
Browse 58 market data Tables and 44 Figures spread through 141 Pages and in-depth TOC on "Premium A2P and P2A Messaging Market - Global Forecast to 2021"
Asia-Pacific (APAC) region is expected to contribute the largest market share in the premium A2P and P2A messaging market
APACis expected to hold the largest market share in the premium A2P and P2A messaging market during the forecast period. This is because of large-scale acceptance of premium A2P and P2A messaging services by the enterprises. The increasing developments in regulations and technologies are benefiting all the stakeholders present in the premium A2P and P2A messaging market ecosystem in this region.
Market Players
The major vendors in the premium A2P and P2A messaging market are CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beeped, Twilio, and Tyntec.
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The key players in the premium A2P and P2A messaging market include CLX Communications, AT&T, Tata Communications, Infobip, Mahindra Comviva, SAP SE, Dialogue Communications, Beepsend, Twilio, and Tyntec. These players have adopted various strategies such as partnerships, agreements, mergers & acquisitions, and new product developments to achieve growth in the global premium A2P and P2A messaging market.
The key players adopted the first strategy as partnerships, agreements, and collaborations in the premium A2P and P2A messaging market. Tata Communications partnered with Anam, which consisted of offering SMS firewall solution to the mobile network operator; Infobip partnered with Beeline, to expand its list of direct connection to mobile network operators; Twilio extended its collaboration with Amazon Web Services (AWS) to help AWS deliver messages through Amazon’s simple notification service.
Globally, premium A2P and P2A messaging vendors are continuously adding innovation to their products and services to enhance the users’ experience and provide better connectivity.
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