According to the new market research report "Real-time Bidding Market by Auction type (Open and Invited), Ad Format (RTB Image and RTB Video), Application (Media & Entertainment, Games, Retail & eCommerce, Travel & Luxury, Mobile Apps), Device (Mobiles, Desktops) and Region - Global Forecast to 2024", MarketsandMarkets expects the RTB market size to grow from USD 6.6 billion in 2019 to USD 27.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9% during the forecast period (2019–2024). The RTB market has growth potential, owing to cyber threats, data security, authenticity, legal compliance, and regulations.
Report Objectives
• To define, describe, and forecast the size of the Real-time Bidding Market by application (media and entertainment, games, retail and eCommerce, travel and luxury, mobile apps, others (telecom, education, BFSI, music, and social and politics), auction type (open auction and invited auction), Ad format type (RTB Image and RTB Video), Device (Mobile, Desktops, and Others [laptops and tablets]) and region (North America, Asia Pacific [APAC], Europe, Latin America, and Middle East and Africa [MEA]).
• To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the RTB market
• To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
• To study the complete value chain of RTB market
• To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the RTB ecosystem
• To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing competitive landscape for market leaders
• To analyze strategic approaches, such as product/solution/service launches, acquisitions, contracts, agreements, and partnerships, in the RTB market
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Recent Developments
• In April 2018, Google introduced Exchange Bidding solution for its customers that use DoubleClick for Publishers (DFP) solution. Exchange Bidding solution provides multiple options to publishers to help them monetize their display ad inventory.
• In October 2018, Criteo acquired Silicon Valley-based app install advertising solution provider Manage, to support its existing app business as well as strengthen its advertising solution. The acquisition would help Criteo expand its client base across sectors, such as food delivery and ride-sharing.
• In December 2018, Smaato launched the hybrid auction model to offer a more flexible and profitable programmatic environment for both media buyers and publishers
Major RTB vendors include Google (US), WPP plc (UK), Adobe (US), CRITEO ADVERTISING (France), Facebook (US), PubMatic (US), Smaato (US), Yandex (Russia), Salesforce (US), and Rubicon Project (US). These companies have adopted various organic and inorganic growth strategies, such as new product launches, product enhancements, partnerships, agreements, mergers, and acquisitions, to further expand their presence in the global real time bidding market.

Contact:
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Research Insight: https://www.marketsandmarkets.com/ResearchInsight/real-time-bidding-market.asp