The virtual fitting room technology includes services, software, and hardware components. The demand for software component was the highest in the past, which can be ascribed to the rising requirement for virtual dressing room solutions from physical apparel retail stores and related kiosks and e-commerce platforms. Other than apparel, the major applications of virtual fitting room technology include beauty & cosmetics, footwear, eyewear, watches, and jewelry. The demand for this technology is expected to be rise substantially for apparel application in the coming years, owing to the growing fashion industry across the globe.

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In the past, North America emerged as the largest virtual fitting room market, which can be attributed to the early adoption of this technology and expanding e-commerce industry in the region. This being said, the demand for virtual fitting room technology is also predicted to increase considerably in the Asia-Pacific region. This is owing to the rising penetration of smart phones and growing shift of consumers towards online shopping in the region.

The way people shop has changed drastically in the past few years, thanks to technological advancements. While, a few years back, people needed to make trips to shopping complexes if they wanted to buy anything, today, they can open up their laptops and computers and get whatever they need with just clicking on a few buttons. Online shopping trend has now become an important part of people’s lives, and thus, the e-commerce industry is growing rapidly.

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The e-commerce platform was responsible for $2.3 trillion in sales in 2017, and the number is predicted to double up to $4.5 trillion by 2021. Furthermore, it has been estimated that by 2040, 95% of purchases will be made online. Now, the major point of technology is to make the lives of human beings as easy and as comfortable as possible. Hence, the demand for virtual fitting rooms is growing due to the expanding e-commerce industry.