The emphasis on providing customers with enhanced experience has risen considerably in recent times. An excellent customer experience strategy has become a necessity for businesses these days in order to enhance engagement with their solutions and services. In order to facilitate this, companies are incorporating voice assistant solutions in their marketing strategies. With the use of voice search, customers want quick and relevant results. The voice assistant technology assist users by analyzing the received input in an effective way.

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These factors are resulting in the growth of the global voice assistant market. A digital assistant that makes use of voice recognition, speech synthesis, and natural language processing for helping users through voice recognition applications and phones is referred to as a voice assistant. The adoption of the voice assistant technology is also increasing in contact centers for assisting customers. The technology aids contact centers in gathering data regarding customers’ preferences, opinions, and buying patterns.

The voice assistant market is predicted to reach a value of $26,872.6 million by 2030, from $1,723.6 million in 2019, progressing at a 29.7% CAGR during the forecast period (2020–2030). In terms of component, the market is divided into solution and service, between which, the solution division accounted for the larger share of the market in 2019. Voice assistant solutions are being adopted by various industries, such as healthcare, banking, financial services, and insurance, retail, and automotive, for improving customer experience.

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The collected data is analyzed using the voice assistant technology that further allows businesses to offer proactive recommendations regarding services and products and personalized experience. The growing adoption of the cloud technology by a number of industries, including automotive, healthcare, and retail and e-commerce, is also a major factor that is also projected to result in the increasing demand for the voice assistance. Cloud platforms enable companies to deploy the voice assistant technology with customizations and gain access to the technology efficiently.