The emergence of e-cigarette retail websites is driving the sales of e-cigarettes in South Africa. Moreover, with the rising penetration of the internet and the mushrooming usage of smartphones, many e-cigarette producing companies are increasingly focusing on marketing their products via online channels and promoting them via social media. Vape Africa, eCiggies Online Store, and VapeShop are some of the major online suppliers of e-cigarettes in the country.

Besides, the declining use of conventional cigarettes, rising public awareness about the negative health effects of tobacco smoking, and greater convenience and safety provided by e-cigarettes are also fueling their sales in South Africa. In addition, the implementation of various policies by the government, such as the surge in taxes and stricter regulatory control, is also propelling the sales of e-cigarettes in the country.

Owing to the aforementioned factors, the popularity of e-cigarettes is soaring in South Africa, which is fueling the expansion of the South African e-cigarette market. According to the estimates of the market research company, P&S Intelligence, the revenue of the market will rise from $20.7 million in 2018 to $62.0 million by 2024. Furthermore, the market is predicted to demonstrate a CAGR of 18.6% from 2019 to 2024.

Amongst the menthol, tobacco, savory/spice, beverage, bakery/desert, candy, and fruit flavors, the popularity of the tobacco flavor was the highest in the years gone by. This was because of the close resemblance of tobacco-flavored e-cigarettes to conventional cigarettes, mainly in terms of aerosol formation and taste. Between males and females, the consumption of e-cigarettes was observed to be higher among males in the country during the last few years.

Moreover, the requirement for these products among males will surge sharply in the forthcoming years as well. Hence, it can be safely said that the demand for e-cigarettes will soar in South Africa in the coming years, primarily because of the rising public preference for these products over conventional cigarettes, growing public awareness about the harmful health effects of tobacco smoking, and the emergence of several e-cigarette e-commerce retailers in the country.