Desu Systems is excited to announce the newest addition to our team: Yifat Leder, a seasoned media and communication expert specializing in marketing communication, public relations, and change communication. Yifat previously filled an educational role at the Media and Communication department of Erasmus University Rotterdam, as of January 2025 she joins Desu systems BV as their Europe, Middle East, and Africa (EMEA) Marketing Manager.

In this role, Yifat will lead our marketing restructuring efforts across all Desu Systems departments, ensuring that our innovative products and services reach clients with clarity and impact. She will oversee the development and implementation of new marketing and communication strategies, while also supporting the teams of our four product sales departments.

Ronald Verkroost, CEO of Desu Systems, shared his enthusiasm:
“As Desu Systems continues to grow and expand into new markets, we are thrilled to welcome Yifat to our managerial team. Our 2025 vision focuses on providing safer and more innovative solutions to our clients worldwide. Equally important is ensuring these advancements are effectively communicated. With her strategic mindset, creativity, and data-driven approach, I am confident Yifat will elevate our marketing efforts and further strengthen our brand in the global arena.”

Yifat Leder, EMEA Marketing Manager, expressed her excitement:
“I’m delighted to join Desu Systems' dynamic team and contribute to shaping the marketing strategies that will support the company across the 64 countries we serve. I’m particularly excited to be there to celebrate the company’s millstone of 20 years anniversary and our innovative technologies that are redefining safety standards in the market. I am honoured to contribute to these efforts and work with a team as passionate and forward-thinking as Desu Systems.”
Desu Systems looks forward to the positive impact Yifat will bring to our team, clients, and partners as we continue to innovate and grow.

For further information, please contact: [email protected] | +31 10 4 610 333 Ext. 212
Please contact me for additional material:
- Desu Systems’ company logo
- CEO Ronald Verkroost - By Desu Systems
- EMEA Marketing Manager Yifat Leder - By Boryana Mileva