Only 80s and 90s kids knew the emotion behind the Gold Spot drink which used to be the height of cool back then. The Gold Spot has always been quite popular among teenagers and children. Recently, we have introduced this delicious drink in the market for all those who want to indulge in some chilliness in the scorching heat of summers.
Back in those days, Gold Spot became an instant hit even it was a little chilled. It is pretty famous among children who loved the orange flavor with a fizz. The story of Gold Spot dates back to the 1940s when Parle was booming with success of its glucose biscuits under the famous brand ‘Parle Gluco’. In the year 1949, Parle decided to take the plunge into the cola market by leveraging the ‘Gluco’ brand and then launched a cola drink known as Gluco Cola. They faced some legal troubles with Coca Cola. After 2 years of legal battle, Parle made the decision to discontinue Parle Cola in 1951.
Though, Parle was not ready to give up its aspirations. In 1952, they launched Gold Spot which became a huge hit. Vendors would carry them in big utensils with ice to cool the bottles and sell them at beaches, tourist spots. Soon, they launched a lemon-flavored drink.
Moving ahead, they decided to change its marketing strategy by changing the image of Gold Spot from children’s drink to something really premium. They spent a lot of money on print ads to attract all sections of society.
The tagline, Livva little hot and Sippa Gold Spot suggested that Gold Spot was made for those who wanted to live hot. Gold Spot conducted an experiment with sub-conscious marketing techniques by including flashing messages.
At present, Desi Pop Soda is striving to position Gold Spot as the youth brand. It is not just a highly loved brand but thumps up as well. With the re-entry of Gold Spot, we are pretty sure people are going to love sipping it no matter what the occasion. This is the credibility of this brand and that’s why we have brought the new line of soft drinks for our customers spread in the USA. Check out our latest range of drinks and place an order for your favorite one. We are sure you would love to tantalize your taste buds time and again.

Contact Us:
DesiPopSoda
1107 N. Broadway
Santa Maria, CA 93454
844-337-4767
[email protected]
http://desipopsoda.com/