The Generator Sales Market research report contains a unique mix of tangible insights and qualitative analysis to help companies achieve sustainable growth. Our experienced analysts and consultants use industry-leading research tools and techniques to compile comprehensive market studies interspersed with relevant data. Furthermore, the report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. It also examines market performance and the position of the market during the forecast period.
Generator Sales Market by Type (Diesel, Gas), Application (Standby, Peak Shaving, Continuous), Power Rating (5000 KVA), Sales Channel (Direct, Indirect), End User, Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America)
Generator Sales Market Overview
The global generator sales market is projected to reach USD 19.9 billion in 2021, at a CAGR of 6.9% during the forecast period 2021-2028.
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A generator is a converting device that transforms mechanical energy into electrical energy with the help of an electric motor for the purpose of using it in an external circuit. Mechanical energy varies based on its types such as internal combustion engines, hand cranks, gas turbines, water turbines, and steam turbines which are further converted into electrical energy through generators.
Increasing demand for uninterrupted and reliable power from a wide range of end-users such as the residential, IT/telecom, healthcare, utility and power generation, marine, chemical, oil & gas, mining, and construction sectors are some of the factors that have supported long-term expansion for Generator Sales Market.
The ongoing COVID-19 pandemic has impacted the power industry globally. Due to the current scenario, various device manufacture companies across regions have to shut down their manufacturing facilities and services as countries practiced partial or full lockdown strategy to deal with the pandemic.
Generator Sales Market Regional Analysis
Asia Pacific is expected to be the largest and fastest growing market due to the high demand for power products in China and India. The high economic growth rate of China has led to an increase in the demand for power generation equipment such as diesel and gas generators in the country.
Generator Sales Market Competitive Landscape
Key Players
• Briggs & Stratton
• Caterpillar
• Cummins
• Generac
• Kohler
• Mitsubishi Heavy Industries
• MQ Power
• Rolls-Royce
• Wacker Neuson
• Wartsila
• Siemens Energy
• Atlas Copco
• Weichai Group
• Yanmar
• Denyo
• Abb
• Briggs & Stratton
• Kohler Co.
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Recent Developments in The Generator Sales Market
• In January 2021, HIMOINSA, through its distributor, supplied 1.8 MW of emergency power to the Liipola tunnel in southern Finland. HIMOINSA installed the HTW 2030 T5 generating set capable of providing 2250 kVA in emergency power to start up the tunnel's lighting and ventilation system in the event of a mains failure.
• In March 2021, Mitsubishi Heavy Industries Engine & Turbocharger, Ltd. (MHIET) developed a 2,000-kVA diesel generator with the highest output level in a Japanese-made packaged generator, used mainly in facilities as such as factories, hospitals, office buildings, and data centers.
Reasons to Acquire Generator Sales Market Report
• Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends and factors
• Gain authentic and granular data access for Generator Sales Market so as to understand the trends and the factors involved behind changing market situations
• Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future
• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns
Table of Contents
Generator Sales Market is segmented into fuel type, application, end user, power rating, sales channel and region.

On the basis of Fuel Type
Diesel
Gas
Others (LPG, propane, and bio-diesel)
On the basis of Application
Standby
Prime & Continuous
Peak Shaving
On the basis of End-User
Industrial
Commercial
Residential
On the basis of Power Rating
Below 100 kVA
100–350 kVA
350–1,000 kVA
1,000–2,500 kVA
2,500–5,000 kVA
Above 5,000 kVA
On the basis of Sales Channel
Direct
Indirect
On the basis of Region
Asia Pacific
North America
Europe
South America
Middle East & Africa
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