Customer data platform market size is forecast to reach $4 billion by 2025, growing at a of CAGR 16% during 2020-2025 owing to the growing demand for unified software database solutions which captures, correlates and activates customer data across multiple channels, technologies and devices in real time, that can be used to understand the customer behavior from pool to individual level to generate and channel leads into the sales funnel. The rise of global privacy regulations is leading to the adoption of single view of the customer and storage of the same which is becoming the top priority of the enterprises which is set to drive the customer data platform market from 2020 to 2025.

Key Takeaways- Customer Data Platform Industry

Customer data platform analytics to witness the highest growth rate owing to the growing adoption of artificial intelligence based marketing technologies across the globe.

By offering type, solutions dominated the customer data platform market while services to grow at the highest rate owing to the growing preference of the services by the SMEs

North America dominated the global customer data platform market due to the broad customer base of large enterprises opting for CDP solutions to enhance customer experience.

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Geography – Segment Analysis

North America held the major share of 37% of the global customer data platform market in 2019 owing to the presence of a broad customer base of large scale enterprise across various verticals opting for CDP solutions for enhancing customer experience by getting a deep understanding of customer pools’ need and targeting the appropriate audience to achieve higher conversion rates of marketing qualified leads to sales qualified leads.

Drivers – Customer Data Platform Market :

Growing Adoption of Omni Channel Marketing

Market Landscape : The customer data platform top 10 companies includes Salesforce, Inc., SAP SE, SAS Institute, NG DATA, Tealium, ActionIQ, Oracle Corp, mParticle, Inc., ActionIQ, Blueconic and so on. The customer data platform has been analyzed to be fragment with low entry barrier and high threat of new entrants in the market thereby resulting to a mediocre degree of competition among the players

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