The makers of popular Adelaide engagement rings, Direct Diamonds Sales Co., showcased their latest collection of engagement rings for their clients.

The newest designs, which are an assorted range of cuts and styles with artful use of diamonds and coloured stones, are already gaining favour among the manufacturing jeweller Adelaide’s regular customers. The use of coloured stones, including coloured diamonds, arranged in unique designs are a trademark that the owners of Direct Diamonds Sales Co. (DDS) have managed to identify themselves with over the years.

The DDS engagements rings, a result of quality workmanship and craftsmanship, are available in a variety of cuts like the round cut, princess cut, emerald cut, cushion cut, heart cut, among others. The makers have designed this range keeping in mind the sentiments of couples looking to celebrate a special moment in their lives.

According to the jewellery makers, the workmanship of Adelaide engagement rings is equally supported with discussions with the client over the design and any specific requirements they may have. The final designs are a result of discussions of ideas and drawings coupled with timely service, they explained.

The custom-made engagement and wedding rings have been a specialisation of the Moser jewellery, which has seen its share of popularity across the globe in America, Europe, Thailand and Dubai. The mastery of two generations of Direct Diamond Sales led the company to win the Australian Bridal Industry Award for the best ring manufacturers in 2011, 2012 and 2013.

Said Richard Moser, “We pride ourselves on the absolute best quality in jewellery manufacture, using the diamonds that have been carefully picked out with the customer.” He added that their focus is on supplying their South Australian clientele with jewellery that represents the state. Employing local staff and procuring local materials has helped them in maintaining their rich heritage of design and service that the customers identify them with.

DDS manufacturing jeweller Adelaide is also exploring new designs in coloured stones such as aquamarine, tourmaline, sapphire, garnet, quartz and diamonds, and moving beyond the traditional usage of opal stone in their engagement rings. The process of creating the engagement rings differs from other jewellery makers in that the stones are worked upon their original shape, and not worked against it. The unique sculpting method has led to the popularity of founder Bruno Moser and his son Richard Moser and the demand of their designs in US, Europe, Japan and Taiwan.

The engagement ring collection, which is now available for customers at DDS’s studio in Burnside, Adelaide, is being sold with a lifetime warranty.

About Direct Diamond Sales Co.: Direct Diamond Sales Co. has been making fine jewellery for over 50 years and has clientele spread across South Australia, Japan, America, Thailand, Europe and Dubai. Winners of the South Australian jewellery craftsmanship and Design Excellence Award at the Australian Goldsmith Association, DDS specialises in custom-made engagement and wedding rings.