search engines, and getting them to expand their marketing budgets for SEO. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for
SEO Is Not A Cost But An Investment
An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.
Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO.
SEO Turns The Spotlight On Your Sales Rockstar
And who would that be? Your website!
Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.
SEO Impacts The Research/Buying Cycle
SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.
Assuming that everybody has heard about your brand or thinks that you’re the best place to buy can be a very costly mistake. People are constantly researching good deals, and are using the social-driven Web for comparison shopping. And price conscious shopping behavior is more common in tough financial times, when consumers spend their money more cautiously.
SEO plays an important role in this research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It’s about being where your customers are, and directing them towards solutions you offer them.
SEO Pricing Is Variable
Pricing SEO services is Difficult. There are no universal standards by which you can fix a ‘rate card’ for SEO services. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a wide range in quality. There are seasoned professionals and there are scammers, amateurs and ignorant practitioners.
SEO Is Never Too Costly!
Nowhere else in marketing is it likely to pay off by being a contrarian as with choosing the right SEO company. In comparing several companies, you’re often tempted to pick the least expensive pitch, while it may actually be a smart choice to pick the most expensive one!
How? SEO is not a cost. It’s an investment. And even if the highest priced SEO company charges you twice as much as the rest, as a marketing manager or decision maker, you should look deeper into why they are so expensive. What makes them so confident as to pitch you with an offer others would toss into the dust-bin without a second thought?
SEO Can Multiply Your Impact
By ignoring SEO, that’s exactly what you’re doing with your fancy new website. A website that could have been viewed by thousands of your best prospects and ideal clients. A website that you’re now leaving to the whim and fancy of Google to rank at its will.
SEO is your digital calling card. It can multiply your impact massively by getting your website in front of targeted eyeballs. There’s good reason to have it handled by professionals who know their job.
SEO Keeps You From Missing Out On Free Advertising
Would you trust another agency to write your door sign, or decide what goes on your visiting card? Will you allow your competitor to design your display ads, or decide who sees your storefront?
If you don’t strategically craft your website’s title tags and meta descriptions, that’s what you’re permitting. And that’s not good for business at all. It’s like leaving “lorem ipsum” text on your printed marketing materials!
SEO lets you dictate how your business should be featured on search results. If thousands of your prospects are viewing “random text”, you’re leaving money on the table. You’re letting a wonderful chance to get free advertising slip through your fingers.
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