Definition:
Marketing automation software can be defined as technologies and software platforms which are made for the marketing department of the organization to increase the efficiency & effectiveness of the marketing channel online. This integrates social networking & social media channels for promotion and advertising of the product or a company. Marketing automation efficiently automates the repetitive tasks within the organization, when it comes to market the products.

Analysis of Global marketing automation software market report:
Global marketing automation software market is driven by global focus on digital transformation, which is projecting a rise in estimated value from USD 7.69 billion in 2018 to an estimated value of USD 14.43 billion by 2026, registering a CAGR of 8.19% in the forecast period of 2019-2026.

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Market Drivers:
• Rising development of the infrastructure in the communication & digital sector across the globe.
• Rising number of mobile, smartphone & connecting device users globally is one of the major driving factors of this market to go for automation in marketing.

Market Restraints:
• There is always scepticism by the user for breach of data or there is always the chance of misuse of the data provided by the use.
• Complementary solutions availability is always a restraint as it is not feasible or available every time to have complimentary solutions of a particular technology.

Leading Key players profiled in this report are:
Few of the major competitors currently working in marketing automation software market are Adobe., Act-On Software Inc., HubSpot Inc., Infusionsoft, Oracle, IBM Corporation, Salesforce.com Inc, ActiveCampaign, LLC., SHARPSPRING., Microsoft, LoopFuse, Teradata, Salesfusion and Scandinavian Airlines System.

Global marketing automation software Market Segmentation:
By Applications
• Campaign Management
• E-Mail Marketing
• Mobile Application
• Inbound Marketing
• Lead Nurturing And Lead Scoring
• Reporting And Analytics
• Social Media Marketing
• Other Applications
By Vertical
• Academic & Education
• Advertising And Design
• Banking Financial And Insurance
• Healthcare
• High Tech
• Manufacturing And Distribution
• Media And Entertainment
• Retail
• Other Verticals
By Deployment Model
• Cloud
• On-Premises
By End User
• Small And Medium Businesses
• Enterprises
By Geography
• North America
• South America
• Europe
• Asia-Pacific
• Middle East and Africa

Competitive Analysis: Global Marketing Automation Software Market
Global marketing automation software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of marketing automation software market for global, Europe, North America, Asia Pacific and South America.

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The Global marketing automation software market report provides the global market size of the main players in each region. Moreover, the report provides knowledge of the leading markets players within the Global marketing automation software market. The industry changing factors for the market segments are explored in this report. This analysis report covers the growth factors of the worldwide market based on end-users. Market opportunities and recommendations for new investments are also encompassed in this report.

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