There has been a lot of discussion on this topic in SEO communities surrounding Web Design Melbourne for a long time.. Google Analytics is undoubtedly a great tool with many features and a great value for any marketer. However, it does have some drawbacks, and there is always the possibility that it could affect your search rankings. So let's look at the arguments and see where it might fall, shall we?

These are some of the claims (and myths) that surround Google Analytics.

1. Users that install Google Analytics are favored by Google.
This one has no basis in fact, but it is a bit of a conspiracy among the kooks. They believe that Google is powerful enough to give preferential treatment to the people who use their software. Oftentimes, you will find the same people making similar claims about other Google services. "If you use Google AdSense, your ranking will go up." "Google may boost your site's rating if you use a Gmail address linked to your site for Google Drive.." "Using YouTube, a Google business, will improve your search ranking."

2. Google Analytics slows down your site and hurts rankings
Because Google Analytics is a script, it takes some time to load and run.. No matter how optimized the script is , it will always take longer to load and run if no script is present. Graphic Design Melbourne firms
3. Google gives a small ranking increase to compensate for the inconvenience of using Analytics.
This kind of overlaps with the previous statement. The idea is that if they know that their script slows down a site or causes one or the other inconvenience, they want to counteract that effect by giving the sites a small amount of profit in return. If you get a -.01 rating for using Google Analytics, they give you a +.01 rating for using it as a form of compensation. If you minimize the negative impact, they don't register it or adjust the benefit, so you get ahead of yourself.