Types of hosting platforms
Webinar marketing benefits a business in several ways. But in all preparation, choosing the webinar platform for webinars should be at the top of your free webinar strategy. Besides the famous zoom webinar, we have our top three options available to you!

YouTube Live
YouTube Live is one of the most popular webinar software for hosting the perfect webinar. It is real-time and extremely easy to use. It all starts with just having a Gmail account for webinar registration and the rest follows. This platform allows you to host an automated webinar, broadcast vlogs, etc.

Webinar Jam
This webinar platform is a presenter's dream. It not only hosts webinars, but also sends periodic reminders to your target audience about your event. It can accommodate up to 5,000 people in a single session and a total of 6 presenters in the case of multiple speakers.

ClickMeeting
ClickMeeting is another platform that can be part of your webinar marketing strategy. Hosting live webinars is effortless as it helps you track your prospects before, during and after the session as well. All in all, this webinar software is a complete package to convert your prospects into customers.

Webinar Marketing Action Plan
You are done using webinars for promotion and your brand awareness program. It’s a good choice to make. But now the question arises, HOW?

As webinar promotions in the midst of coronaviruses are getting harder than ever, we've brought you a three-step action plan that should be part of your webinar funnel.

Attract
This is the first step where you should go all out to promote your next webinar. Attracting your prospects is done first and foremost to boost traffic to your online channels through which you publish your event. This step will decide your audience as well as who tries to reach since arriving on your landing page. Attracting technical support will include sending constant emails and reminders, content marketing as well as social media promotions.

Capture
This is your actual session. This phase will decide what kind of impact you will have on your participants. Make sure to use all the means possible, like asking questions of your audience, conducting surveys and other similar activities to increase your conversion rate.

Promote
The webinar is over and you have done your part. Now is the time to see these qualified prospects convert. In this phase, you will interact with your audience through emails and e-learning materials.

Read more - https://deck7.com/blog/the-ultimate-guide-to-webinar-marketing?utm_source=Niranjan