What are the methods for selecting the topic ?


Posted November 10, 2020 by davidjones8904

While there are numerous ways that a marketer can use to generate leads and grow, webinar marketing is one way that is the most relevant at this time.

 
We are all certainly aware of the effects of COVID-19 on all kinds of businesses around the world. Accepting this reality as the “new normal” is the only way forward.

While there are many ways that a marketer can use to generate leads and grow, webinar marketing is one of the most relevant ways right now. One of the stats from 99firms says that a single webinar is capable of getting you over 1000 leads at a time.

We know you are passionate about this number, which is why we created this blog that will answer all of your questions about a paid webinar and how you can be an exceptional webinar host.

Let's dive into the details of webinar marketing!

What is webinar marketing?
Webinar derived from the word “webinar” is a new form of trending marketing used to connect and interact with audiences around the world. The concept of presenting webinars for marketing gravitates on a large scale as it allows you to reach your Target Audience (TA) at your convenience, both.

This method of marketing involves online sessions where you can present your product / service to your audience, make sales to some extent, and allow your audience to ask questions about your offerings.

Compared to the short time that this marketing technique has been on the market, webinar conversions have been massive. We say this because webinars are alive and how! For this and many more reasons, we've brought you the ultimate guide to webinar marketing.

Methods of selecting a topic
You have decided to conduct an online seminar. But, choosing the topic to present in this virtual event is one of the most important decisions to be made. You want to provide information that is interesting, informative and ultimately guarantees lead generation. Therefore, making sure you cover a topic that matches the sum and substance of your audience's concerns is critical. Here are some methods to help you select an ideal webinar topic.

Check with sales teams
Your sales team will have information about your buyer persona like no other. The information they can provide will surely help you determine if your customers and prospects need a webinar service. Checking with your sales reps helps you understand what is working well for your sales funnel and if something isn't working, how you can find a solution.

Refer to popular blog posts
People actively engage in well-written content. They are constantly interested in knowing the trends. Your audience is already interested in the topics covered by popular blog posts, referring to them can guide you in deciding what topics to cover. This allows you to build on information that they are already aware of and provide you with the right information through this live event.

Forecast trends
Virtual seminars aim to keep each attendee engaged in information that is either old, trending, or even something yet to be discovered. Covering concepts that are still not trendy but are likely to become talking points in the near future is a great method for selecting a webinar topic. This way, you become the first to present a new trend to your audience and thus gain their trust.

Read more - https://deck7.com/blog/content-marketing-an-integral-part-of-modern-business-strategy?utm_source=Niranjan
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Issued By David Jones
Country United States
Categories Advertising , Blogging , Business
Tags b2b content marketing , content marketing strategy , content outreach strategy , webinar marketing
Last Updated November 10, 2020