According to Outgrow, 73% of B2B marketers say a webinar is the best way to generate high quality leads. But in order for you to reach that 73% or greater audience, you need to promote it in the right way. The two most researched methods that you can incorporate into your webinar marketing strategy are:

E-mails
Invitations to webinar presentations are usually sent by email. While there are other ways to promote your event, email marketing is always the most effective. Keeping your emails short but to the point should be the motive. Your email must have the following key features to get the desired result.

Subject line
Text preview
Banner Image
Personalized welcome message
introduction
Goal
Call to Action (CTA)
Email signature
Social media

Social media can be seen as the primary magnet in the digital marketing industry. From promotion and interaction to getting information, the social network has become a one-stop webinar tool! In the middle of this, it is ideal for you to popularize your event online on as many social media platforms suitable for your business. Here are some tips that will help you with social media marketing:

Offer a unique reason to participate
Have an interesting landing page
Enable social sharing on the landing page
Use trending hashtags
Look for your TA

Webinar Promotion Strategies and Best Practices
Conducting a live webinar has its own set of rules. There are certain dos and don'ts that you need to follow to make sure that you are marketing properly.

Strategies
We suggest a list of legitimate and professional strategies to make your webinar reach your desired target audience.

Track your messaging game
Design an interesting registration page
Choose the most suitable promotion medium
Choose the right webinar software
Schedule according to the appropriate time zones
Have exceptional audio quality
Best practices

Webinar marketing is just not about bringing together a large audience through different techniques. It is about marketing to relevant individuals who will be interested in investing in your products / services. To achieve this, below are the top strategies you can use in your webinar series.

Engage in blog writing and SEO
Be extremely active on social media
Join networking groups on LinkedIn and Facebook
Create a special hashtag
Reuse content

We hope you have gathered enough information about webinars to use them as one of your marketing strategies. We would love to hear about your experience with webinars and if you are planning to host your very first webinar. If you have any questions, please do not hesitate to contact our representative who can guide you through our process of promoting webinars.

Read more - https://deck7.com/blog/content-marketing-an-integral-part-of-modern-business-strategy?utm_source=Niranjan