B2B marketers, are you trying to build a niche / premium client base that is highly involved? Don't look at anything other than podcasts! It's a booming content marketing format and that's how!

Eighty-five percent of people who click "Play" on a podcast listen to almost everything, and 42 million Americans (or 15% of the US population) listen to podcasts every week. One of the main reasons such a huge number of viewers invest in this content asset is to add value to both established and evolving businesses.

Podcasts have come a long way
The popularity of podcasts as content marketing outlets has grown exponentially and is growing, and there are even statistics to prove it. Spending on podcast ads in 2018 exceeded $ 479 million from $ 314 million in 2017. That number is expected to exceed $ 1 billion by 2021 in the United States alone. This concept of content marketing strategy has been around for a long time. In the 1980s, these live recordings were sold as audio blogs. In the early 2000s, Apple introduced a streaming program based on a similar approach. As buyer personas become more tech-savvy, people are looking for information on the go that traditional marketing efforts can't. Key examples of modern digital content include virtual assistant technology at home and wireless connectivity in cars while commuting, allowing modern viewers today to hear their interests on demand. Just push a button. Accessing compelling content from any part of the part is a true mark of digital content marketing.

Podcasts produce high quality leads
Podcasts, people who take the time to actively participate in niche and valuable content, are a gold mine for them. Properly delivering great content to your target customers is the dream of every advertiser. Marketers are increasingly focusing on their audience with CRM and AI, data analytics, machine learning, and predictive analytics, further limiting their business VIP targets. What makes podcasts such a great marketing tool is that they can deliver professional, attentive content that viewers are passionate about. This inbound marketing stint is the most subtle way to target potential customers and is very helpful in brand awareness.

Read more - https://deck7.com/blog/podcast-marketing-a-brief-overview?utm_source=Niranjan&utm_medium=backlink