We are almost in Q4 2016 and the time has come when we get an overview of what worked and what didn't work for us earlier this year, so we start planning our plans and setting a budget for 2017.

While throughout the year we have tried a content marketing strategy, unfortunately, some of them did not work for us. But that doesn't end our digital marketing journey. There's more to the store!

Here are 7 trends from 2016 that promise to be successful in 2017:

U.G.S. Staff Content
B2B marketers are looking to improve their digital content rather than getting better content. For the second quarter of 2016, Facebook had 1.71 billion monthly active users, and a fair portion of them engaged in creating and creating content on a weekly basis. Similarly, although not explicitly at the facebook level, companies are using their management blog content and efforts to use forums, customer and project surveys, social media channels, and guest editors to create valuable content. Are encouraging. Content for their audience

If you have a plan for 2017 in the effort of marketing additional content, maybe now is the time to think of ways you can get your users to create content for you. This method is one of the best content of all time.

Think Global, Act Local
Good content doesn't work for the general purpose and for all audiences only. As we come up with different content marketing examples every day, it's a little difficult for viewers to present a specific content type. A content marketing agency must realize that in order to capture the minds of its viewers, its content needs to stand out from the crowd.

Now, how do you do that? An effective content marketing strategy is to develop and promote specific content creation. Through 2016, why we have a unique content marketing campaign means big content that is local, distributed, and personalized to reach your potential customers. We still see campaigns, especially by B2B, where content creation in local languages ​​will be most effective in leading an interesting content segment in English for lead generation campaigns in countries in Europe or the Middle East. Companies that have better results - by a factor of 10 or more - are those who localize their content marketing strategies. Second, another audience strategy is a content strategy that successful marketers use to e-mail their brand for everything from email campaigns.

Finally, personalization - this takes the level of specialization in a content marketing plan, where the content is not only in a language that the audience is comfortable with, the message is specific to their customer's personality as well. Be content with. Blogs or visual content are typically featured based on 'intent data'.

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Videos and podcasts as a start-up favorite
Video has been the biggest winner in a content marketing plan, and now the podcast is making a powerful comeback. With the speed of downloads and the availability of mobile devices, visual content has become convinced that this is one of the most promising media formats to be popular and popular.

Included in the video appeal is the ability to download the podcast and watch it for the user at the appropriate time, and we assume we have another winner in the making. In 2016, marketers discovered that both videos and podcasts are now powerful formats to engage different audiences and launch successful content marketing campaigns.

Quality v. Quantity

Every year we mourn the illusion of bad content - either because it is born without viewers' understanding, or because some marketers use the spray and pray method of content marketing. Otherwise, we see tremendous volume of content daily and that volume is only increasing. It also means that low-quality content is receiving less attention than it used to, and poor content or average content does not provide ROI that marketers would expect from their campaigns. General Chat Chat Lounge

A quick and easy way for you to determine the quality of your content is to look at your audience's responses - this is probably the number of likes they receive on social media or the click and click rate if you are using email marketing. Are you For 2017, then, an important consideration is to increase the quantity of the product you produce, rather than to increase its quantity and the different forms of the content you are producing to meet the demands of your omnichannel outreach.

Paid. Biological access
It was a good time when we could just focus on search engine optimization (SEO) or bring in an outside firm to do digital content marketing for us, and sit back and watch the leads grow. So social media came along and it was interesting with our content marketing prospects going viral overnight based on the fortunes of the users who came to the most popular social media platforms for daily news.

Unfortunately, this is a trend that has been declining for 2017 with the growth of the selection threshold for organic growth. For example, Facebook still limits the extent to which companies can leverage their organic reach. To gain the same level of access, other platforms are also offering more compensation options and are forcing marketers to expand their use of paid promotions for 2017, which may mean a paid component of social media promotions. Factoring out budget additions, and updating your content marketing strategies to find alternative distribution channels.

Interview VC. Static Content
On the one hand, solid content is the best year behind it. Even with the increasing levels of specific inbound marketing activities carried out in 2016, and we expect it to increase in 2017, there is a limit to how much advertising can be done to personalize the content-producing side. Enter the relevant content. By creating content that is integrated into functional tools such as quizzes or a diagnostic questionnaire or game, users can now customize the sections of their content that they see based on their real-time responses. This gamification of traditional marketing with regard to content is one of the hottest trends of 2016 and we expect it to continue to grow in 2017.

Account Based Marketing
No discussion of marketing trends for 2016 will be complete without the least acknowledgment that IBM has made it this year in terms of technology support, media fanfare, and adoption to promote it. While IBM's approach to market growth while the success of adopting HBM methods is still mixed, there is no doubt that IBM's approach is among the most traditional demand makers among us. There are valuable capabilities for the market.

With the increasing levels of specialized content produced, IBM Katie accounts for even more personalized content needs - both prospective accounts and existing customer accounts HBM's strong growth in 2016 is closely followed by the best markets. As a way to be used by the practice in 2017, the advent of new technology is growing which supports IBM.

As you make your plan, here are seven trends to consider how it can make your plans even stronger 2017. Some marketers will be riding the wave of these new trends, while some will deliberately take these trends. Choose to book and try different. Innovation Methods. There will be winners and losers on either side. Future trends look a lot like the past - and so with a growing understanding of 2016 trends, we hope you'll be better equipped as you move into the new year with better and more efficient content marketing plans.

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