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It’s time to move your company into the 21st century. It’s time to add social media into your digital marketing mix. Unfortunately, many business owners don’t see the benefit of engaging on social sites. They consider this activity a drain of their valuable time, which can be better spent elsewhere.

When you wear so many hats, it can be difficult to give enough attention to all aspects of your business. You end up neglecting activities that you think aren’t important, in order to focus on your top priorities. But when you neglect social media, you’re harming your business’s growth. The fact is, social media is now vital to your success in the business world.

Here are seven reasons why your business needs to be active on social platforms—now.

Proven Results

Let’s start with the biggest reason you need to create social profiles—because it works. Reports have positively identified the benefits of using social media. The majority of marketers who spend just six hours a week on these platforms have seen an increase in traffic and leads as well as an increase in sales. When a digital marketing strategy works this well, you simply can’t ignore it.

Create Brand Awareness

When your business is small, you can use all the exposure that you can get, so why not get it for free with social media? When you regularly update your social networks on your brand, your products and services, and even your thoughts and opinions, you can start to build brand awareness. After all, social platforms boast millions of active daily users, worldwide access, and sharing capabilities that can be extremely beneficial for your business.

Gain Trust and Credibility

Prospects are hesitant to buy from you if they don’t know your company because they have no reason to trust you. The more people see your brand online, the more likely they are to start seeing you as an authority, as a thought leader. You become a trusted source of information to them. You’ll build trust and credibility by sharing your blog posts and other insightful content on social media.

Direct Contact with Customers and Prospects

It’s never been easier for your business to show your customers and prospects that you care. On social platforms, you can speak directly to those who interact with your business. You can easily answer questions, appease concerns, and reply to reviews, which will increase your customer service level.

Boost Your Online Rank

If you want to be found on search engines in order to get more traffic, then be active and have your content shared on social platforms. The more platforms you integrate to your website, the higher your online rank will be and the more traffic you’ll get.

Stay on Par with Your Competitors

Your competitors are interacting on social channels, and if you’re not, you’re going to lose out on business. Consumers look more favourably towards businesses that are on their favourite platforms and are more likely to buy from them. Do you really want to let your competitors steal all of your potential sales?

Cut Costs

Marketing can be extremely costly, especially for small businesses. Many companies can’t afford the price of TV ads, radio ads, flyers, billboards, and brochures. Social media marketing is incredibility cost effective. It has a great ROI. It’s an affordable way to market your company online, so you can drastically cut your marketing costs.

Get on Board

In today’s world, social media is an integral part of business, whether you want to admit it or not. If you’ve been ignoring it, it’s time to take action, get on board, and start interacting. Make the most of its potential and reap the rewards of social networking for business. You’ll be sure to see an increase in leads and sales and a decrease in marketing costs, among other benefits.

This article was originally published at: http://www.saleshub.ca/blog/7-reasons-why-social-media-is-so-important-for-your-business

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