The process of link building just got tougher, thanks to the latest spate of algorithmic updates by Google. Being a stickler for quality, this search engine leaves no stone unturned when it comes to providing its end users with the best results. In order to retain its popularity as the world’s most preferred search engine, this company rolls out updates to keep black hat SEO practices in check. Link building has always been one of the most sought after services because of the results it is able to produce. However, with the roll out of the Penguin update generating a good quality one way link is no longer an easy task. There are a few important things that need to be borne in mind if you want links that can make a difference to your business.
The first tip is to offer high quality meaningful content that can take your business to your target audience. Well, let’s be honest. When you go online to find some information, would you like to be shown results that contain nothing but gibberish. Of course not! Then why should you provide others with the same? The best way to generate a premium one way link is by creating content that can garner the attention of the readers and convey some meaningful information that can help them.
The second tip is to harness the potential of guest blogs to create a high quality one way link. Blogging sites are the ones that are witnessing a surge in traffic in recent times. No one goes to article directories anymore looking for information since they know the quality they can expect there. Blog sites contain smaller high value texts that are funny, easy to read and well written, mostly by experts in the field. Getting guest posts written by professionals in that particular niche and posting them on leading blog sites can add value to your client’s website and boost its rank.
Forum posting and blog commenting are also two great ways to generate a good quality one way link. Did you know that search engines have a particular affinity for forums and blogs? If not, it is time you do! Niche forums enjoy a higher ranking that most websites and the links from such sources can make a difference to your business. If you are thinking promotional content with a link leading to the website, you are done for. In fact, you should participate in leading discussions or comment on trending blogs instead of just using it as a medium to promote your website.
Did you know that link bait is a great way to generate a high quality one way link? It is time to think beyond mere link creation and take it to the next level. How many times have you told an interesting story you heard to another person or heard another person tell you something interesting they heard from someone else? The key to powerful link bait is top quality content that contains information that is not found easily elsewhere.
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