Every single day, trillions of search queries are typed in Google. The Big G is indisputably the number one search site with a market share of 84.14% with the other big two, Yahoo and Bing, trailing much behind. Therefore, it goes without saying that making your business website appear on the page one in Google is of utmost importance. Not only that could help you in getting business through the web consistently, it could also help you in building your brand presence on the web and create endless possibilities for your business growth and expansion. Joining the Google page one club could help in going global from a local business and you could actually experience a surge of inquisitive queries from overseas prospective customers. However, with Google making its search algorithm more nitpicking with each day passing, it has become really difficult for the business owners to attain sustainability in the volatile search engine optimization and marketing domain. To ensure that your site stays on top infallibly, you should rely on ethical and organic SEO only. What is ethical SEO and what are the unethical practices?

Analyzing your website’s performance is important
Before you start your page one positioning voyage, you need to know what factors are holding your site back to the shore. In other words, you should precisely know what mistakes you have made till date. Analyze the content, see where the links go and come from and check the design of your website. Non-techie business owners are highly advised to leave this job to experts as they are the only people in the complete knowing of what Google smiles on and what it strongly detests. Keep in mind that search engine algorithms change without any prior notice and you should adopt a failsafe SEO strategy keep your site from going down the search rankings. If your site is penalized by Google due to lack of original content and other issues, getting back to page one in Google is only next to impossible.

Hire an expert for competitor analysis
It is important to check how your competitor websites are doing on the web. This job can be managed only by experts who can identify the keywords and phrases that match your niche and identify competitors on the basis of that. They can analyze the top sites in your niche and find what keywords are less competitive and what keywords have the highest search volumes. By doing this, they can make a tailor-made SEO strategy for your business in specific and your website can also enjoy good rankings in a matter of time. Do not just go for any ‘SEO package’ that does not address the typicality of your industry. Instead, consult your website’s search ranking possibilities with the experts to find tailor-made solutions.

High PR links are important
You will find many SEO firms that would offer you backlinks from other websites. However, your link building strategies for making your business website appear on the page one in Google should centre around quality of links only and you should put highest emphasis on this only.
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