Lead Generation using Social Media
Today lead generation on the social networks is about making connections, it involves providing value to prospects by answering their questions and solving their problems with thoughtful and targeted content. Social media channels are ready-made databases of connected users with intrinsically similar behavior and values.

By tapping into a prospects social media interests and what motivates their social media interaction, we can establish mutually rewarding relationships. Sales and marketing must offer solutions to build emotional connections and increase engagement and trust to be effectively positioned when buyers are ready to enter the buying process.
The benefits sales and marketing people derive from social media are similar to those of traditional marketing techniques. Selling is still about great sales people establishing a connection with an audience. Social selling is an evolution of lead generation, not a revolution because regardless of the medium, the biggest challenge is still generating leads and the time it takes.

Now lead generation or social networking has to be non-interruptive to work effectively, in the sense that people are not on-line to be directly sold to. The balance of power has shifted in favour of the buyer, bombarding them with sales messages is ineffective and potential damaging. Sales and marketing must appreciate that the social selling efforts should educate, inform and influence an audience. When it’s apparent to the buyer, over a period of time in which to establish credibility and a degree of trust, that the product or service being promoted is desirable, sales will have established a sales funnel upon which to build a solid base of sales prospects.
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DataAngle Technologies helps you to generate high quality leads through linkedin to expand your business and increase the sales revenues. It is an ITES and Project Consulting firm providing expertise services in Business Process Outsourcing (BPO), Market Research, B2Blead generation, Recruitment and Digital Marketing. We specialize in providing innovative, reliable and cost-effective Business Process Outsourcing (BPO) Services to customers across the globe for key business processes for both voice and non-voice. Join DataAngle Technologies. For more information visit www.datangle.net.