Effective Email Marketing
When an email is used for sending a commercial message to a group of people, then this procedure is known as email marketing. But if you look at a broader aspect, then an email which is sent to a consumer or a potential customer also comes under email marketing.
The purpose of email marketing is to build brand awareness through the transmission of advertisements, and to solicit sales and to get donations for business recommendations. It can be done by sending an email to existing customer base or by selling lists respectively. Moreover, the current customers can be persuaded for the purchase of certain products or services through email marketing.
Forms of Email Marketing
1. Direct Email:
This type of email marketing involves sending an email intended for communication through promotional message. For instance, making an announcement for a catalog of products or providing information about a special offer. In this regard, different companies gather lists of existing email addresses of the customers.
When the email addresses are known, direct promotional messages are sent to the people. Sometimes, the email addresses can be rented from the service companies.
2. Transactional Email:
This kind of email marketing makes use of those messages which are produced through customer's reaction to the company. In other words, the communication is done after the recipient agrees to receive email from the company. In this regard, the messages may be in the form of dropped password reset emails, order confirmation emails, basket messages, reorder emails, in addition to purchase or order confirmation emails.
Effect of Email Marketing
1. Email marketing can be used to track return on investment. It is one of the most effective means for professional internet marketing and comes second to search marketing.
2. Email marketing is estimated to be cheaper and a quick means when compared to traditional mail since the costs of designing, printing or packaging gets eliminated respectively.
3. Email marketing is an easy and quick tool for advertisers; they can reach thousands of people or subscribers within a few minutes as recipients can receive details on those subjects which interest them.
4. Email marketing may result in much higher response rate and higher average order value for an e-commerce business.
5. Email marketing provides flexibility irrespective of the types of businesses which are executed on a regular basis..
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