Global Web Analytics Market was valued US$ 2.7 Bn in 2017 and is expected to reach US$ 10.3 Bn by 2026, at a CAGR of 18.22% during forecast period.
Global Web Analytics Market
Growing moves to data driven businesses and marketing automation, increasing cloud adoption trend, constant rise in online shopping are driving the growth of web Analytics Market. On the other hand, factors like data privacy and regulations obedience are limiting the growth of market. Currently, large enterprises as well as small and medium Enterprises (SMEs) depend mostly on digital data collected with their web portals.
On the basis of retail and e-commerce sales, total retail sales in North America reached US$5.2 trillion, including US$4.7 trillion in sales in US alone. This is possible because of the rising application of web analytics developments in the retail sectors, which can currently access to a large amount of varied customer type based on the buyer identity which can be further used to reach out to broader audiences. Omni-channel marketing approaches along with improvements in the new-age technology will help in enhancing the customer experience. Adoption of such technology for expansion of marketing operations and augmenting supply chain operations will helps in offering better success rate.
North America is predicted to hold a leading position in international web analytics market. Growing adoption of web analytics in small and medium- Enterprises (SMEs) will be the factor behind the growth of the market in North America. However, developing countries in Asia Pacific (APAC) could support the region to reveal a higher CAGR during forecast period. Other developing regions like Middle East and Africa might display a slope in their growth as compared to that of APAC. Regions with a growing usage of smartphones are expected to enlarge the demand for web analytics.
Google Analytics is expected at venders as opposite to technologists and webmasters who were primarily targeted by web analytics industry. It has generated complete website traffic statistics. It also regulates the source of the traffic by following visitors from all referrers with direct visits, search engines, social networks and other sources. Also, it helps to measures exchanges and sales. Web analytics market will persevere to feel the difficulties of privacy concerns, free analytical tools and the introduction of browsers like Google Chrome and internet explorer 8.
Web Analytics industry is also suffered a certain effect, because of slowdown in world economic growth, but still sustained a relatively optimistic growth, Previously, Web Analytics market size to sustain the average annual growth rate of 2% in 2017, as per our analysis in the next few years, Web Analytics market size will be expanded.
The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding Web Analytics market dynamics, structure by identifying and analyzing the market segments and project the global market size. Further, report also focuses on competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address questions of shareholders to prioritizing the efforts and investment in near future to emerging segment in Web Analytics market.
Scope of Global Web Analytics Market:
Global Web Analytics Market by Solutions:
• Search engine tracking and ranking
• Heat map analytics
• Marketing automation
• Behavior based targeting
Global Web Analytics Market by Services:
• Professional services
Global Web Analytics Market by Deployment Type:
Global Web Analytics Market by Application:
• Social media management
• Targeting and behavioral analysis
• Display advertising optimization
• Multichannel campaign analysis
• Performance monitoring
Global Web Analytics Market by Verticals:
• Retail and consumer goods
• Travel and hospitality
• Media and entertainment
Global Web Analytics Market by Region:
• North America
• Asia Pacific
• Latin America
• Middle East & Africa
Key Players Operating Market Includes:
• Yahoo Analytics
• Webtrends Corp.
• Omniture Inc.
• Google Analytics
• Facebook Inc.
• Adobe Systems Incorporated.
• ComScore, Inc.c
• Splunk Inc.
• MicroStrategy Incorporated
• Tableau Software
• SAS Institute
• Teradata Corporation
• AT Internet
• Hootsuite Inc.
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