According to recent studies, companies today face the challenge of finding and retaining talent with soft skills, language proficiency, creativity, good presence, and effective verbal and non-verbal expression. These skills are particularly important in the field of sales, where effective communication and empathy with customers are crucial for success.

Based on this, the video resume has emerged as an innovative and effective strategy to attract and evaluate candidates with these skills. Through a brief video, applicants can showcase their personality, communication skills, and persuasive abilities in a much more impactful way than in a traditional resume.

Yuvi Shmul, CEO and founder of Cazvid, a leading platform for creating video resumes, emphasizes the importance of this tool in the sales personnel hiring process. According to Shmul, "the video resume allows candidates to highlight their soft skills and demonstrate their ability to establish emotional connections with customers. Additionally, it provides recruiters with a more comprehensive view of candidates beyond what can be conveyed in a written resume."

Statistics support the effectiveness of the video resume in hiring sales personnel. According to a study conducted by recruitment firm Robert Half, 78% of recruiters consider the video resume a useful tool for evaluating candidates' communication skills. Furthermore, 64% of recruiters state that the video resume enables them to make more informed hiring decisions.

The importance of soft skills in a salesperson's performance cannot be underestimated. According to a report by consulting firm McKinsey, soft skills are increasingly valued in the workplace and are expected to represent 45% of the required skills in the future. For salespeople, these skills are crucial for establishing strong relationships with customers, understanding their needs, and closing sales effectively.

The video CV allows for a more accurate evaluation of these soft skills. Through verbal and non-verbal expression, candidates can demonstrate their ability to communicate effectively, their empathy, and their adaptability to different situations. Additionally, the tool also allows for the evaluation of language proficiency, creativity, and good presence, which are fundamental aspects in the field of sales.

However, despite the evident benefits of the video resume, many companies still cling to traditional hiring methods. According to a report by consulting firm Deloitte, 62% of companies still exclusively use written resumes to evaluate candidates. This can lead to the hiring of salespeople who lack the necessary skills to succeed in the competitive world of sales.

"It is time for companies to adapt to new trends in hiring sales personnel. The video resume offers a unique opportunity to evaluate candidates in a more comprehensive and accurate manner, taking into account soft skills, language proficiency, creativity, good presence, and verbal and non-verbal expression," highlights Shmul.
In conclusion, the video resume has become the best strategy for hiring sales personnel with soft skills and other essential qualities. This tool allows candidates to highlight their personality and communication skills, and provides recruiters with a more comprehensive view of applicants. Companies that value these skills and seek highly skilled salespeople should seriously consider implementing the video resume in their hiring process. The future of recruitment is here, and the video resume is the key to attracting and retaining the necessary talent in the competitive world of sales.