The Global Digital out of home (DOOH) market is estimated to grow at a CAGR of nearly 10.7% during the forecast period. a significant rise in smart city projects across the countries is offering an opportunity for market growth. The rising number of smart city projects have been witnessed in the US, China, India, and Germany. As per the German Asia-Pacific Business Association, it has been shown that more than 500 cities in China have already been working to the new smart city initiative “PATH. China’s smart city initiatives have been primarily attributed by technology players that are working to making smart cities across the country. 


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The global digital out of home (DOOH) market is estimated to grow at a CAGR of nearly 10.7% during the forecast period. The major factors contributing to the market growth include the rising urbanization across the globe and increasing demand for programmatic advertising. There is an increasing shift from offline out of home advertising to DOOH advertising among end-users owing to the introduction of technologies such as beacons and geofencing that delivers tracking and personalization that were not possible over the past years. DOOH is powered up with advertising technology, such as tracking, geofencing, attribution, retargeting, measurement, and personalizing.


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Company Profiles

Adomni, Inc.
Broadsign International, LLC
Clear Channel Outdoor Holdings Inc.
Daktronics, Inc.
Deepsky Corp. Ltd.
Exterion Media
EyeMedia
JCDecaux Group
Lamar Advertising
Mvix (USA), Inc.
NEC Display Solutions, Ltd.
Ocean Outdoor UK Ltd.
oOh!media Ltd.
OUTFRONT Media Inc.
Prismview (a Samsung Electronics Co.)
QMS Media Ltd.

Market Segmentation
Global DOOH Market by Application

Billboard
Transit
Street Furniture
Malls
Others

Global DOOH Market by Vertical

Entertainment
Retail and E-Commerce
BFSI
Telecom
Hospitality
Automobile
Food and Beverage
Others





Market Segmentation

Global Digital Out of Home (DOOH) Market– Segmentation by Region
North America

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Middle East & Africa
• Latin America


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