Although known to many but for naïve readers LED billboards or digital billboards are the billboards that exhibit changing images or video content. They comprise light emitting diodes (LEDs). The size of LEDs is as small as a Christmas light meticulously installed in an array. It takes thousands of functional LEDs to display the crystal clear image quality. The customer undergoes a near-TV experience in terms of color, quality, and resolution. This ensures that advertiser will captivate the client.



LED billboard- A Perfect combination


Digital billboards or you can say LED billboards embrace the perks of conventional billboard advertising combined with the convenience of current technology and innovation. The slideshow of advertisement continues to run on the digital sign every 6-8 seconds. LED billboards are absolutely computer-controlled with the diversity of displaying text, alphanumeric, symbolic or visual content.



Main motives of digital billboards


Making money remains the prime motive of digital billboards. How? Very simple! Any business starts succeeding as soon as it is able to retain the customer’s eye. Once the customer spends a few minutes in reading offers or watching visuals chances are bright that it will convert into an actual buyer. LED billboards also trigger peer to peer marketing. Now, what’s that? Imagine you read an advertisement about Mc Donald’s latest New Year offer but declined as you were on a diet. But on reaching college you found your friend craving for fast food. Suddenly, the finger-licking burger will click in your mind and you will tell your friend the ongoing deal at MC Donald’s. Congratulations! The digital sign worked its charm.



LED billboards can be instrumental for displaying public service messages, addressing the public at large. These billboards are ideal for the information or messages that need to be reinforced time and again. A large chunk of the population in third world countries are illiterate. Digital signs using powerful images and video content massively played a role in communicating health and education awareness in slums.