One major obstacle to online grocery is quite simply that customers are happy with how they get their groceries now.The advantage of the drive-through pickup is the time savings—online shoppers can often collect their groceries without having to get out of their vehicles. This business model allows customers to pick up pre-packed groceries from traditional retailer outlets. Publix and Albertsons in the United States have abandoned store-based home delivery in favor of pickup. This approach is easy for traditional grocery retailers to adopt within their existing structures.http://www.dailyneeds247.com/But customers often see little difference between online and offline channels and, ultimately, may prove unwilling to pay a premium for the service. When moving into the online business, traditional food retailers often choose to offer both click-and-collect and home delivery from their stores.
Store-based (home delivery). Traditional retailers entering the online business often take advantage of their retail outlets and pick customers' products for delivery from their existing stores. The U.K.'s Asda uses this approach, while others such as Sainsbury's, Simply Market, Colruyt, and Delhaize offer in-store picking and click-and-collect. In-store picking is waning in popularity among retailers because of delivery inefficiency, costs, and availability. Furthermore, trade chains are encountering local competition; for example, in many countries, including the United States, it is already common for some single-location stores to offer home delivery in two hours.