The conventional model of marketing is now undergoing a perceptible shift and this could be attributed to the advent of technology and gizmos. The recent explosion in the communication sector has now ushered in innumerable options like handheld devices, cell phones and even smart phones.

Thus it is scarcely surprising that innovative marketers began to device strategies which would help target these mobile devices and hence the advent of mobile marketing.

MOBILE MARKETING DEFINED

Mobile marketing is simply a new age marketing channel in which ads appear on the tablet, smart phone or any other mobile device. What makes it even more fascinating is the diversity of ads which could well be attributed to the fact that there is no fixed or standard format to date.

This could be attributed to the fact that styles and apps may vary and some may even be customized to specific customer needs.

THE MOBILE MARKEING STRATEGY

With the recent increase in the number of mobile devices and presence of statistics which indicate that more than 40% of the internet times is spent on mobile devices; it is critical that marketing strategies undergo a shift.

Thus the order of the day is that the option of ignoring the smart phone as a marketing tool is just not an option anymore.

ABOUT MOBILE MARKETING OPTIONS

An interactive marketing model, the delivery channel for mobile marketing may be as simple as a strategy to send out SMS Messages to even sending out targeted and relevant messages. To further elaborate the case in point:

Location Based Services

LOCATION BASED SERVICES OR LBS, AS IT IS BETTER CONNOTED ESSENTIALLY ZOOMS IN TO THE GEOGRAPHICAL LOCATION FROM WHERE THE USER IS CONNECTING. ONCE THE GEOGRAPHICAL LOCATION HAS BEEN IDENTIFIED THE INNOVATIVE MARKETER NOW SENDS OUT RELEVANT ADVERTISEMENTS FOR BUSINESSES WITHIN THE IDENTIFIED REGION. THIS TARGETED MARKETING STRATEGY HAS MANY TAKERS AND IS ARGUABLY HERE TO STAY.

Explainer Video? Whats and Whys

The web has totally evolved in the past decade or so. And although the importance of content has been growing since ever before, the way users like to consume content is also changing. We now probably have more content than ever biting dust on the web. It has pretty much boiled down to whether or not you can come up with fresh content ideas and think out of the box to engage visitors and stand out of the crowd and explainer videos have turned out to be one of the most effective ways of doing so.

What Exactly is an Explainer Video?

As the name suggests, an explainer video is simply a video that explains a product, topic, idea or a service in a couple of minutes. It serves as a very effective alternative option for visitors that are too lazy, troubled or busy to take the time to understand what you’re trying to say, but could very much be your potential clients interested in your products or services.

In other words, a well made explainer video will help attract more visitors, as well as turn more of those visitors into your actual customers. Having explainer videos on your site is key important as part of video marketing campaigns, a technique that can work wonders for your business. The right kind of video marketing can quickly transform boring, dull content into something engaging and fresh, while getting the message across just as well or perhaps even better.

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