Thermal printing is a process in which heat is used to produce an image or print on the paper. This technology does not make use of ink or toner, unlike many other printing forms, but mostly depends on thermal papers for producing images. The thermal printing market is expected to grow from USD 43.2 billion in 2020 to USD 53.5 billion by 2025; it is expected to grow at a CAGR of 4.4% during the forecast period. Retail, transportation & logistics, manufacturing & industrial, and healthcare & hospitality are the key applications, which dominate the thermal printing market and also contribute significantly to its growth.

Major players in the thermal printing market have primarily adopted strategies such as product launches and expansions to strengthen their position in the market.

In January 2020, SATO Holdings (Japan) launched CL4NX Plus, a thermal industrial printer designed for durability and dependability in business-critical track and trace applications across the world.
In September 2019, Toshiba America Business Solutions (US) launched its premium thermal barcode printer, which delivers high-resolution labels with precision and speed. Toshiba’s B-EX4T3HS prints 600 dots per inch at speeds up to six inches per second, and can print labels as small as 0.51 inches wide by 0.12 inches high.

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Zebra Technologies (US) and SATO Holdings (Japan) are among the major players in the thermal printing market. Zebra Technologies is a well-known player in the thermal printing market and has over 35 years of experience and expertise in the field of printers. Strong brand name and broad product portfolio are 2 essential factors resulting in the leading position of Zebra Technologies in the thermal printing market. Apart from the strong brand name and product portfolio, the company also has strong R&D capabilities and geographic presence.

SATO Holdings (Japan) is a well-known provider of auto-ID solutions for leading manufacturing, logistics, retail, food & beverage, and healthcare companies. It has ~79 years of experience in the field of auto-ID solutions. The company has a strong thermal printer product portfolio, which is further strengthening by launching new products. For instance, in January 2020, SATO America at National Retail Federation (NRF) Annual Convention & EXPO in New York unveiled three new products, which included a smart desktop label printer, thermal industrial printer, and compact mobile printer. SATO Holdings has a strong grip on the APAC market and is further firming its grip on this region by expanding its reach. In the recent years, the company has opened a new sales branch office in Malaysia, and a subsidiary in Switzerland.