Noida, India – April 11, 2025 – Crunchy Fashion, India’s favorite destination for trendy and affordable fashion jewelry, proudly announces the much-anticipated launch of its exclusive Kundan and Handmade Jewelry collection. This stunning lineup of ethnic-inspired yet modern designs underscores Crunchy Fashion’s commitment to making timeless elegance accessible to every woman, no matter her budget.

In a world where individuality and cultural pride are celebrated more than ever, Crunchy Fashion's new collection blends heritage with a contemporary flair, offering jewelry lovers across India a way to express their unique identity through artfully crafted pieces. Whether it’s for a festive celebration, a wedding function, or just a little everyday sparkle—this collection brings back the magic of handcrafted beauty with a modern edge.

Elevating Everyday Glamour with Kundan & Craftsmanship
With this launch, Crunchy Fashion sets out to transform how young Indian women shop for ethnic and handcrafted jewelry. By making intricate, high-quality Kundan jewelry and beaded handmade pieces available at pocket-friendly prices, the brand is addressing a major market gap—where style and affordability don’t often go hand-in-hand.

“In today’s world, jewelry isn’t just about accessorizing. It’s about identity, celebration, and empowerment,” says the brand’s Creative Director. “We wanted to bring back the richness of traditional Indian craftsmanship, like Kundan work, but package it in a way that feels modern, wearable, and accessible. This collection is for every woman who wants to look regal without breaking the bank.”

Crunchy Fashion’s handmade designs are carefully curated to complement a variety of aesthetics—whether you lean traditional, boho-chic, minimal, or maximal. Each piece tells a story, rooted in the hands that craft them and the heritage that inspires them.

Key Features of the New Collection
1. Kundan Jewelry Sets – Elegant chokers, statement necklaces, earrings, and tikka sets inspired by royal Mughal aesthetics
2. Handmade Beaded Jewelry – Vibrant, lightweight, and colorful pieces perfect for everyday wear and gifting
3. Affordable Luxury – All items are priced to make premium looks accessible, starting at just ₹199
4. Secure Shopping & Fast Delivery – Available pan-India with trusted payment gateways and reliable doorstep delivery
5. Eco-Conscious Materials – Several pieces made with skin-safe, eco-friendly materials for conscious fashionistas

What makes this collection stand out is the versatility of each design. From bridesmaids to college students, from working professionals to festive shoppers—there’s something in here for everyone. And all of it, just a click away at www.crunchyfashion.com.

A Voice for Affordable Elegance
“This collection represents a major step forward for our brand,” said Sneha Verma, Founder of Crunchy Fashion. “We’re not just offering jewelry—we’re offering a statement. Our Kundan and handmade pieces reflect the pride we feel in our Indian roots, and the passion we have for making fashion inclusive.”

The launch follows a wave of market trends indicating a shift toward conscious consumerism and culturally rooted fashion. According to a 2024 study by India Retail Insights, over 70% of young shoppers prefer products that represent their heritage and reflect modern design sensibilities. Crunchy Fashion taps into this need with stunning pieces that can transition from traditional celebrations to contemporary occasions seamlessly.

Crunchy Fashion: Redefining Jewelry for Every Fashion Enthusiast
Crunchy Fashion has earned a loyal customer base for being the go-to online platform for affordable, quality-driven fashion jewelry. With a deep understanding of evolving style needs, especially in Tier 2 and Tier 3 cities, the brand continues to democratize fashion by offering options that blend affordability with aspirational design.

The new Kundan & Handmade Jewelry Collection will be available exclusively online starting April 15, 2025. Early bird buyers will get up to 20% off plus free shipping during the first week of launch.

More Than Jewelry – A Movement of Self-Expression
With the rise of Instagram-driven style inspiration and digital fashion influence, Crunchy Fashion's launch also brings influencer collaborations and style tips. Shoppers can view live looks, festive curation reels, and tutorials on how to style these pieces for Navratri, Diwali, wedding seasons, and beyond.

To make the shopping experience even smoother, the brand is offering:

1. WhatsApp Support for Styling & Queries
2. AI-powered Recommendations on the Website
3. Customized Gift Packaging Options

As customers across India embrace digital-first shopping, Crunchy Fashion is leading the way with tech-enhanced personalization and a vibrant, young brand voice.

A Proud Indian Brand with Global Dreams
With plans to expand internationally and cater to the Indian diaspora in the UK, Canada, and UAE, Crunchy Fashion is setting its sights on becoming a global player in the affordable ethnic jewelry space.

The brand’s new collection is not just a product—it’s a celebration of Indian tradition, elevated for the modern age.

About Crunchy Fashion
Crunchy Fashion is an Indian fashion jewelry brand founded on the belief that style should never be out of reach. Specializing in trendy, affordable pieces that speak to the soul of the modern Indian woman, the brand offers a wide range of earrings, necklaces, bracelets, rings, and hair accessories. Known for its secure shopping experience, fast nationwide delivery, and a growing social community, Crunchy Fashion is redefining how India shops for jewelry—one sparkle at a time.

For press inquiries, please contact:
Swati Singh
(Director)
Crunchy Fashion
📞 +91-8700620041
📧 [email protected]
🌐 www.crunchyfashion.com
📱 Instagram: @crunchyfashion
📘 Facebook: facebook.com/crunchyfashion