“Creativity is intelligence having fun”―Albert Einstein

Creativity is often key when creating marketing strategies and developing brands, as without it there is little room for innovation in campaigns. A good marketing professional needs to demonstrate creativity and the ability to leverage multiple channels to the benefit of the brands she manages. Creative brand communications have stronger impact and generate more interaction and engagement with the audience. Creative brand assets and advertising can also save you money at the end of the day, because it generally requires a lower level of investment to be memorable and generate results.

Exceptional communication skills are also essential to any marketing professional, and can be used to her benefit in a variety of ways. Not only must she be capable of communicating brand messages to consumers, but she also needs to be able to speak to key stakeholders, senior management and fellow professionals, ensuring everybody remains on the same page and is focused on achieving the same objectives. Furthermore, her ability to communicate effectively is also beneficial during contract negotiations and when she meets clients.

However, the key quality that a great marketing manager must possess is passion for what she does. Cristiane Namiuti needs enthusiasm for marketing and business and an unwavering dedication to continued professional development. Which in return should be driven by the passion she holds for her profession.

“The secret of joy in work is contained in one word — excellence. To know how to do something well is to enjoy it.” — Pearl S. Buck

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